strategist Toronto
DAC
Full Time
Toronto
73028 - 66074 CAD ANNUAL Today
Job description
Leading digital performance marketing agency seeks a Content Strategist
Do you have the enthusiasm to rise to each challenge, the execution to drive outrageous performance, the curiosity to continually expand your knowledge, and the courage to propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a performance marketing agency like no other.
Great content doesn't just happen. It must be researched, targeted, and measurable—and it must contribute to a wider strategy that delights prospects as they move through their customer journey. As a Content Strategist at DAC, you will be responsible for developing comprehensive content strategies that tackle real-world business challenges and help meet our client’s objective's. You will provide strategic oversight to guide the creation, delivery, and governance of useful, usable, and effective content across digital channels, including web, social, email, and more. This function will report to the Team Lead, Content Strategy and will be a critical partner to other key members of the strategy and creative team(s).
Sound like your kind of thing? Let's get to the details!
What you get
- The opportunity to shape the future—yours and ours—at one of the world's most significant performance marketing agencies with offices across the US, Canada, and Europe.
- A diverse, equitable, and inclusive (DEI) environment where you can bring your whole self to work.
- A host of perks and benefits, including flexible hours, hybrid working models, employee assistance, and days off to recharge.
What we get
- A capable strategist with 3-5 years of digital marketing experience, exceptional communication and presentation skills, and a strong understanding of website content strategy, the digital content space, and how to bring content strategies to life.
- A polished strategist who is comfortable presenting strategies and work to client stakeholders, prospects, as well as the senior leadership team.
- A tech-minded explainer who understands program measurement and website analytics (e.g., Google or Adobe; certification preferred).
- A critical thinker with a strong understanding of how to take SEO and audience data to build and activate content strategies.
- Somebody who is self-motivated, creative, pragmatic, comfortable working autonomously in a fast-paced environment, and loves to collaborate with specialists across multiple teams and offices.
- Experience working on both B2B and B2C client projects is an asset.
Responsibilities
- Perform content audits and inventories of client and competitive digital content assets.
- Leverage consumer insight to map customer journeys and the best way to fulfil and address user needs.
- Integrate user and SEO research to identify content gaps and make strategic recommendations across web, social, information architecture, and other project types.
- Review analytics to continually optimize and improve content experiences on-site.
- Work with cross-functional teams to establish and articulate key messaging and ensure that content is aligned accordingly.
- Work with writers, editors, UX designers, and other creatives to deliver stories that are aligned with business goals and user needs.
- Build out data-driven, user-centric email strategies. (CRM strategy experience is an asset)
- Experience with marketing automation tools (i.e., Hubspot) is an asset.
- Support Team Lead and Director with new business and organic growth opportunities.
- Support the new business and account teams in pitch and presentation material for content strategy mandates.
- Stay ahead of industry trends in digital marketing, and serve as an internal centre of excellence, sharing knowledge and ideas with the broader team.
What's next?
We simply want to know what makes you special. Send us an application that showcases your talent—and your personality—and shows us how you would thrive in our unique agency environment.
About DAC
CEO: Norm Hagarty
Revenue: $25 to $50 million (USD)
Size: 201 to 500 Employees
Type: Company - Private
Website: www.dacgroup.com
Year Founded: 1972
DAC
www.dacgroup.com
North York, Canada
Norm Hagarty
$25 to $50 million (USD)
201 to 500 Employees
Company - Private
Advertising & Public Relations
1972
