strategic planner New York, NY

IPG Health

Full Time New York, NY 165000 - 140000 USD ANNUAL Today

Job description

The Strategic Planning Director is responsible for serving as strategic lead on multiple small accounts and strategic support on larger, integrated accounts. In addition, the Strategic planning director is responsible for leading smaller new business opportunities, with a high degree of autonomy. On their brands/new business, they are responsible for understanding the disease/market, competition and target audience insights in depth and translating those insights into actionable recommendations for brand strategy. The Strategic Planning Director develops strong partnerships with account and creative team members, earning their confidence and trust as a strategic guide along the process.

ESSENTIAL FUNCTIONS

Brand Planning

Conduct insight mining and literature reviews, take part in market research, provide input into discussion guides, draw conclusions from information obtained

New Business

Conduct physician interviews, craft the story, present at new business pitched

Workshop Facilitation

Facilitate internal workshops and client workshops.

JOB DUTIES & RESPONSIBILITIES

Demonstrate understanding of pharmaceutical brand marketing and promotional strategy
Demonstrate understanding of the strategic process - and required milestones/steps
Customer insight mining skills; designing, conducting and analyzing research
Serve as consultant for clients on qual/quant research design, methodology and results
Strategic leadership on all aspects of existing business on multiple, small accounts
Strategic support on all aspects of existing business on large, integrated accounts
Lead brand and creative strategy development (e.g. positioning, targeting, creative brief)
Strategic leadership on all aspects of new business pitch preparation
Crafts well written insight/strategy presentations for new/existing business; ability to analyze, crystalize and story-tell
New business pitch attendance; demonstrates strong oral communication and presentation skills
Lead the design and facilitation of client workshops (e.g. positioning workshops)
Showcase strategic value to internal team members and clients
Strong multi-tasking, time management and organizational skills

QUALIFICATIONS

Bachelors, preferably in Marketing, Strategic Planning, Psychology, Copywriting or Sociology
8 years experience (pharma required)
Proficiency in Microsoft Word, Excel, PowerPoint
Social Listening

COMPETENCIES

Client Focus

Ability to interact professionally with clients and demonstrates client focused approach to service their needs

Communication

Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

Presentation

Ability to establish an effective demeanor and communication to influence one's point of view

Strategic Thinking

Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions$140,000 to $165,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

For U.S. Job Seekers

It is the policy of IPG Health and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Post Jobs Online Apply Job