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Focus of the Role

We don’t just talk, we do. Lead the change with us.

At the Tony Blair Institute for Global Change, we work with political leaders around the world to drive change. We help governments turn bold ideas into reality so they can deliver for their people. We do it by advising on strategy, policy and delivery, unlocking the power of technology across all three. And by sharing what we learn on the ground, so everyone can benefit. We do it to build more open, inclusive and prosperous countries for people everywhere.

We are a global team of nearly 800 changemakers, operating in more than 30 countries, across five continents. We are political strategists, policy experts, delivery practitioners, technology specialists and more. We speak more than 45 languages. We are working on over 100 projects, tackling some of the world’s biggest challenges. We’re all here at TBI to make a difference.

In a world of ever more complex challenges, we believe diversity of background and perspective is a strength. We pride ourselves on a culture that values and nurtures difference. We are dedicated to unlocking potential, not only for the countries we work in but also for each of our team members. No matter where you’re from or who you are, if you’re passionate about the transformative power of progressive politics, we invite you to build a better future with us.

We encourage early application as we reserve the right, if required, to close this role ahead of the date advertised.

Job Introduction

Strategy & Partnerships (S&P) is one of 3 external facing business critical departments, alongside Policy & Politics and Global Government Advisory. The S&P department leads and oversees the Institute’s strategic direction and growth, with specific responsibility for future proofing growth, developing scalable partnerships, innovating in tech and securing financial resources to advance the Institute’s operational goals and drive sustainable impact.

To enable the Partnerships and Initiatives team to successfully achieve its vision, we are looking for a Partnerships Marketing Manager to build out our value proposition externally as we look to realise our vision of TBI & Partners.

We want to build TBI as a Partnership Platform showing value for Government clients in every region. To do this we need to build out how we communicate our value proposition to existing and potential partners and the Marketing Manager for Partnerships is a newly created role to strengthen the organisation’s ability to promote and market its work in Partnerships.

The successful candidate will be a marketing expert, data savvy and creative communicator who is passionate about delivering great content, audiences want to see.

Key Responsibilities

Under the direction of the Director, Partnerships Hub, the post will play an active role in the creation and delivery of marketing and related communications strategy designed to promote TBI’s Partnerships work to relevant stakeholders to support the mission of creating TBI as a Partnerships Platform to improve our offer to clients. Specially this role will:

• Develop a marketing and communications strategy for Partnerships and Initiatives as we aim to create TBI as a Partnership Platform
• Develop, manage and deliver a pipeline of promotion campaigns tailored to target new and existing partner audiences
• Develop a suite of user friendly external facing content for Partnerships and Initiatives and wider TBI teams to use to promote our Partnerships work (with associated guidelines for use working with Marketing team)
• Develop relevant communications and produce content in order to maintain a visible presence with Partners
• Researching and analysing relevant campaign audiences and and identifying how to reach them
• Lead the production/co-production or commissioning of creative and engaging marketing materials, including web-site content, decks, brochures, surveys, case studies and impact reports that promote TBI’s Partnerships.
• Work closely with Social, Creative and Design colleagues to deliver cutting edge content that communicates to audiences the Institute’s Partnership work and impact
• Manage the partner audience database and apply segmentation to target the right people at the right time
• Work with the wider Marketing team to deliver and evaluate success of the marketing and related communications plans
• Work with Editorial and Media teams, to deliver high standard of content and align to wider communications campaigns
• Maintain the quality controlling of core campaign content, fact checking, ensuring that key stats, facts and positions are kept up to date
• Management of an Associate for Internal Communications in Partnerships Hub
• Working with the Partnerships and Initiatives colleagues and beyond to identify relevant stakeholders and target audiences and identify appropriate content that will maximise the effectiveness of different campaigns.
• Work with members of staff at all levels across the Institute to champion their work, build our experts’ profiles and capture our culture and values, through delivery of email content
• Identify and act on proactive opportunities to enhance audience experience and deepen engagement through email channels
• Support communications team colleagues to deliver the broader comms and marketing strategy for the organisation

Person Specification

This is Manager role requiring exceptional candidates who have strong experience and expertise in:

• Bachelor’s or postgraduate degree or equivalent practical experience
• Leading on the development and delivery of high-profile campaign marketing strategies which are effective in targeting and engaging senior partners/stakeholders
• Conducting meetings and engaging senior internal and external stakeholders, uniting them and engaging them around a common goal
• Making high profile presentations to senior audiences
• Evaluating effectiveness of marketing strategies and tactics and using insights to drive continual improvements
• Able to structure and develop content including thought pieces and articles, drawing on the expertise of internal leads, writer and other contributors
• Very strong analytical skills, capable of strategic and creative thinking – with the ability to operate across all of the teams in TBI
• High levels of attention to detail and accuracy, strong organisational and prioritisation skills with the ability to work reactively, under pressure and to deadlines
• Experience in data-based audience identification and segmentation for campaign targeting
• Strong communication and teamwork skills with a helpful and approachable attitude
• A passion for marketing and digital communication with a keen eye on new tools and trends that can enhance the organisation’s communications strategy
• The ability and willingness to work outside standard work hours
• Highly articulate and able to communicate and influence professionally and self-confidently, orally and in writing, with people at all levels
• Highly developed interpersonal skills and ability to inspire confidence, engagement and collaboration with a range of contacts both internally and externally, managing relationships in accordance with key I&G requirements
• Open to travel (travel up 10%) and curious to learn from colleagues across our global team
• Keenly interested in the work of TBI and share in our mission and values
• Political awareness and understanding is desired but not required

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