Job description
- This is a full-time role, however flexibility in this will be considered
- We know that having a work-life balance is important, so we offer our colleagues as much flexibility as possible in line with the needs of their role
- The base location for this role is Greggs House, Newcastle upon Tyne, NE12 8BU, Ideally, you’ll live within one hour travel of this area
- You will help to manage our agency partners, co-ordinating the deliver all of our social media content creation and planning process across our brand, menu and channel driven content - integrating this across other channels as required
- Based on your social media expertise, you will continually look to develop relevant and topical ideas to engage our social audiences and look to maximise the impact of our social content via pro-active community management on an ongoing basis
- With the support of our channel owners, you will help develop content that drives both brand engagement and commercial performance ensuring we deliver to a consistently
high standard - Working with the wider Brand Communications team, you will support in the delivery of our brand activations and campaigns as required to ensure they have a social first lens, managing and co-ordinating our key agency partners across relevant channels
- Working with our Retail Brand team, you will lead on the creation of photography for our digital channels and social media content
- With support, you will help manage agency partners, writing briefs and providing feedback, as well as challenging creative direction to maintain brand standards
- Working with our Performance and Planning and CRM teams, you will support on paid social campaigns ensuring the right balance is always delivered across brand and performance objectives
- With a strong understanding of social media performance and trends, you will play an instrumental role in the creation and development of our social content across platform – by creating content in-house and/or working with agency partners
- You are seen as the go to expert internally on social media trends, reactive opportunities, video production, content creation and measurement as well as the execution of our brand tone of voice on social channels
- Working alongside our Customer Care team, you’ll use community management to nurture and grow our social audiences, offering guidance on tone of voice and actively managing responses on brand led content
You will fit right into this role if:
- You’re creatively driven with an attention to detail that others might find obsessive (we won’t). You’re passionate about the work you help create and are constantly looking to push boundaries.
- Have experience working in social media management and working with and managing agency partners
- Have experience in video and photography content creation within an agency/client organisation
- Have previous experience analysing and learning from social performance metrics
- Have proven experience in creation and delivery of cross-channel content plans
- You are a creative thinker with experience of evaluating and executing across channel
- You enjoy working collaboratively in a team environment that’s ambitious and constantly looking to deliver the best work possible.
- Have excellent communication and presentation skills
- Have a strong interpersonal skills with the ability to influence at all levels
- Are highly computer literate in all Microsoft packages, e.g. Outlook, Advanced Excel, Word and PowerPoint
- Process strong organisation, planning and analytical skills
- Are qualified within Marketing – degree, Masters or relevant professional qualification
Here at Greggs, we love what we do, and we have fun! What makes Greggs so special is our culture – the way we are, the way we behave and the way we support each other. We're hard-working, but above all else we're family; and it doesn't matter who you are, where you're from or what your favourite bake is, we’d love you to join us! We want everyone to feel welcome at Greggs and our colleagues to be able to be themselves at work, whatever their background, preferences, or views.
Vacancy InformationWe have an exciting opportunity for a Social Media Support Manager to join our fantastic team here at Greggs.
Working within our Brand Communications team, you will play a key role in the creation, execution and analysis of our social media content across channel. With support, you will use your passion for digital culture and social trends to lead on the creation and execution of all social assets, including copy, photography and video.
Developing our brand tone of voice across social channels, you will help develop how we communicate the personality of Greggs with creative digital storytelling across our social media channels, including Facebook, Twitter, Instagram, TikTok and Threads.
We’re looking for someone who is experienced in social media, creatively driven, has an obsessive attention to detail and is always looking to push boundaries. In exchange we can offer the opportunity to work on campaigns and brand partnerships that are continually admired and talked about, are fun to deliver and meet both brand and commercial objectives.
With ambitious growth plans, we’re adding to the team to help us do more and to make Greggs mean more to more people. If you’re looking to make the next step in developing your career, challenge yourself and be part of a collaborative and ambitious team, then this could be the perfect role for you. (A love for Sausage Rolls – original or vegan - also helps.)
The Digital Content Support Manager will be based at Greggs House, Q9, Quorum Business Park, Newcastle Upon Tyne, NE12 8BU
We can offer you:
25 days (5 weeks) annual leave, pro-rated, increasing with service (in addition to bank holidays), plus 1 additional floating day
Management Bonus Scheme which is worth up to 10% of your salary
Profit share: We want everyone to share in the success of the business, so we distribute 10% of our profits to all our employees who have at least 6-month service, or more, each year
Private Medical Insurance which is free for you and subsidised for your dependants
Permanent Health Insurance which is a replacement income scheme
You will automatically join our Greggs pension scheme which is a fantastic way to save for your retirement and allows you to benefit from employer contributions and tax advantages
Defined contribution management pension scheme
Death in service benefit which provides a lump-sum payment equal to 4 times your year’s salary
Colleague discount, up to 50% off our own-produced products
Share save schemes that let you buy discounted Greggs shares, by saving a set amount of money over a fixed time, to have an even bigger share of our profits
Career progression and learning and development
Employee Assistance Programme; A free, confidential helpline, offering advice and support with financial, relationship, work-related and wellbeing issues, 24 hours a day, 365 days a year. Including a mobile app providing a range of wellness content on physical, mental, social, and financial wellbeing
Perks and savings, such as digital gift card discounts, online cashback, in-store and online coupons and lifestyle offers
Cycle to Work scheme
A company who cares about our communities; the environment and being a better business! Click here to read about The Greggs Pledge
Colleague Networks – internal groups where colleagues and their allies can share their own experiences, offer feedback on the way we do things at Greggs, and provide support to one another