Social Media Specialist Manchester, England
Job description
Social Media Specialist
£32,930 per annum
Hybrid role, Wythenshawe, Manchester & Home Based
Permanent ¦ Full Time 35 hours per week
We give you a world of potential
We have a fantastic opportunity to join our forward thinking and dynamic Communications & PR function, assisting in driving forward WCHG’s digital first approach and communicating in the organisations voice.
The Social Media Specialist will play a critical role in maintaining and developing WCHGs social media presence, contributing to the design, development, planning and implementation of an absolute best-in-class social media content delivery.
This is a hands-on role that requires an understanding of social media platforms, content creation, trends, and best practices.
We'd like you to Develop and execute social media strategies to build brand awareness and increase our online presence (Paid & Organic). Whilst simultaneously be responsible for the management and maintenance our social media channels, including but not limited to Facebook, Instagram, Twitter, YouTube and LinkedIn.
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A role you will love*
We are a social housing provider that wants to ensure our customers have the best possible experience with us. To this end, we use data-based decisions to continually improve their experience.
As such you will need to analyse social media performance metrics and provide regular reports on key insights, trends, and campaign effectiveness.
There will be required collaboration with the wider Communications team to align social media activities with overall objectives, projects and campaigns.
You will need to stay informed about industry trends, competitor activities, and best practices to continuously improve our social media presence.
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What will you bring to the role?*
Ultimately, we are looking for someone who has proven experience as a Social Media Specialist or similar role.
We would expect you to work with the business as a whole to assist in informing objectives, requirements and strategic goals, whilst implementing solutions across the group.
Building and maintaining strong working relationships will come naturally to you and you should be able to evidence your ability to operate at all levels across the business, with customers and 3rd parties. Equally, you will have strong negotiation and influencing skills and won’t be afraid to challenge the status quo when needed.
Key skills and experience required:
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Excellent written and verbal communication skills with a keen eye for detail
- Strong creativity and ability to generate innovative ideas for engaging social media content
- A strong understanding of software such as Canva and Biteable is desirable
- Proficient in using social media management and analytics tools
- Familiarity with social media audience targeting and campaign optimisation
- Ability to work effectively in a fast-paced environment, managing multiple projects and priorities simultaneously
- Strong analytical skills to track and measure the success of social media initiatives
- Understanding of SEO principles and how they relate to social media strategies
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As part of your application, please provide a portfolio of previously completed work. This should include the target & outcomes of the social media interactions as well as your own specific involvement with this. You can either provide a link to your uploaded portfolio or email it to*
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Why join us?*
Not only do we have an Investors in People recognition we are also recognised by the Top Employers Institute as a Top Employer 3 years running. In addition we offer a wide range of additional benefits such as;
Additional leave (we let you buy and sell additional holidays) Enhanced leave options for maternity, paternity, adoption & shared parental leave Enhanced pension scheme contributions Our Health care plan gives you money off a gym membership, money back for dental, optical & therapy costs and more Car Lease Scheme Cycle to work scheme Volunteering days in the local community
About Us
Wythenshawe Community Housing Group (WCHG) manages almost 14,000 properties, providing homes for more than 29,000 people in Wythenshawe, South Manchester.
We are committed to investing in the health, wellbeing and development of colleagues, who we will reward fairly and empower and trust to deliver their best work for the benefit of WCHG, our tenants and stakeholders. WCHG is an inclusive employer of choice where differences are recognised as strengths in delivering our purpose. A disability confident employer WCHG will work to make reasonable adjustments where possible throughout its employment processes.
Our purpose is to provide good quality homes and services to our tenants and leaseholders and to play a leading role in creating safer, healthier communities. WCHG boasts an impressive development portfolio which aims to deliver on average 1,100 new homes over the next five years with £195m estimated investment, leaving a lasting legacy in our communities.
Job Types: Full-time, Permanent
Salary: £32,930.00 per year
