Social Media Specialist Shrewsbury, England
Job description
Social Media Specialist
Are you passionate about social media and looking to make your next career move? Reech are looking for a specialist, dedicated to nothing more than driving social media performance.
Overview:
Reporting to the Head of Digital Marketing, you’ll work alongside our strategic marketers and creatives to deliver engaging and performance driven social media strategies for Reech’s clients.
You’ll instinctively know how to bring new thinking and fresh ideas to our client’s campaigns, driving performance (brand awareness, leads or sales) through a variety of social media channels.
From creating a strategy to identifying content streams, briefing creatives, to optimisation and reporting; you’ll have a strong passion and a solid understanding of all these areas.
Using your knowledge you’ll develop evergreen and campaign focused strategies, to enhance a client's strategy and business objectives. You’ll identify channels, creative and messaging based on audiences, goals, products, services and brand.
Who we are:
Established in 2009, Reech is fast becoming Shropshire’s leading full-service marketing agency. We provide branding, design, digital marketing, web development, photography and marketing services to predominantly B2B businesses, often acting as their offsite marketing partner.
If successful you will join a talented, close-knit, and fun-loving team, who work in a highly collaborative way sharing ideas, knowledge, and best practice.
We offer the chance to develop and grow within a highly skilled and dedicated team, whilst delivering unique, exciting, and often challenging projects in the UK and abroad.
The role:
As Social Media Specialist you’ll facilitate the planning, delivery, management, and measurement of effective social media plans and campaigns.
You will act as a central source of expertise, supporting our clients and internal marketing teams (and be a conduit of internal knowledge) on all things social media.
Responsibilities:
- Develop and maintain an in depth understanding of the client’s objectives, audiences, competitors, and previous marketing outcomes.
- Management of social media campaigns across social media channel including, but not limited too: Facebook, Instagram, LinkedIn, YouTube, Snapchat and Tiktok.
- Develop creative and engaging social media strategies, including;
· Client and Competitor research and analysis
- Creation of plans, including;
· Performance metrics
· Audience driven content subject/themes
· Audience driven social channel selection
· Creation of channel themed, engaging multimedia content
· Client sign off
· Scheduling of content and review of optimum scheduling
- Implementation of campaigns, including;
· Multimedia creative content briefing
· Set-up of conversion tracking
· Scheduling of campaigns via Sprout Social
· Effective budget management and implementation
· Manage, optimise and report on all client’s performance, including;
· Budget approval and management
· Performance metrics and conversions
· Audience performance and alignment
· Creative ad format performance
· Website conversion and performance
- Regularly liaise with clients via telephone, email, web or face-to-face meetings.
- Arrange and chair meetings to review current plans, evaluate results, and plan future campaigns
- Daily time tracking (Teamwork)
- Research latest channels, trends and techniques across the platforms ensuring Reech stay ahead of the curve with our social media offering
- Educate Reech on the use of social media and promote its use within your company (in-house roles)
Requirements:
- A creative flair and enthusiasm for all things social!
- Proven track record in managing social media campaign with a minimum 2 years’ experience
- Clear passion for digital marketing as a whole
- Exemplary client service skills with ability to maintain client relationships
- Superb communication skills, both verbally and written
- Strong creative writing skills and experience of writing social media content
- Knowledge of all Meta platforms including Sprout Social, Business Manager, Ads Manager, Instagram Business, LinkedIn, TikTok, etc.
- A desire to work in a close knit, highly successful team with clear accountability
- Bags of energy and dedication, with the ability to thrive in a fluid and entrepreneurial environment
- Client and stakeholder management experience
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Highly organised and an ability to multitask
- Be able to work well to tight deadlines in a fast-paced environment
- Be adaptable and have the ability to change content and strategy requirements client-to-client
- Impeccable attention to detail
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- Proven time management skills
- Knowledge and ability to use analytical platforms including Meta and Google Analytics
- Knowledge of Sprout Social, or other similar scheduling platforms would be an advantage
Benefits include:
- Permanent role
- Competitive salary and commission
- Pension scheme
- 28 days annual leave, including bank holidays
- Christmas holidays off (we are closed!)
- Support, training, and guidance
- Your birthday off (yes, the whole day!) once you’ve been with us for a little while
- A modern, relaxed working environment with awesome staff benefits
Job Types: Full-time, Permanent
Salary: £25,000.00-£30,000.00 per year
Benefits:
- Casual dress
- Free parking
- Referral programme
- Sick pay
Schedule:
- Monday to Friday
Education:
- Bachelor's (preferred)
Experience:
- Social media marketing: 2 years (required)
- Content creation: 2 years (required)
Work Location: In person
