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The Social Media Officer sits within Alzheimer’s Research UK's Digital team. The primary purpose of the job is to engage and motivate supporters, raise awareness of dementia and dementia research, and promote Alzheimer’s Research UK's campaigns, fundraising efforts, health information, and research initiatives.

This is an important role, helping to drive Alzheimer's Research UK’s online presence, engagement, and impact, while staying at the forefront of digital trends and technologies. The role is an exciting and fast-moving one, ideally suited to someone skilled in content creation, strategy, relationship building, analytics and innovation, to effectively communicate the charity’s mission and engage supporters.

You will need great organisational and communication skills, as you will be working with teams across the charity.

We are especially interested to hear from you if you have a keen interest and hunger to learn and embrace the latest Digital technologies and trends, such as artificial intelligence, and how its adoption can be used to improve ways of working and drive greater efficiencies.

Main duties and responsibilities of the role:

Social Media Content Strategy and Management

• Support on the development and execution of a comprehensive social media content strategy, aligned with Alzheimer’s Research UK’s mission and goals.

Content planning and Scheduling

• Manage the Social Media Content Calendar within our Management Platform ‘Sprout Social’ and ensure we are maximising opportunities across our social channels: Meta, Twitter/X, Threads, LinkedIn, TikTok and YouTube.
• Identify optimal posting times and frequency to maximize audience engagement and reach.
• Work with the in-house video and design teams to produce eye –catching and compelling new assets which engage audiences with our brand message, raise awareness of dementia and dementia research and increase our reach and followers.
• Work with our Social Media Video Lead to plan and deliver impactful video content across channels. Identifying opportunities to optimise long and short form video for the channels.

Audience engagement and Relationship Building

• Monitor interactions across Alzheimer’s Research UK’s social media channels, proactively engaging with supporters to ensure they receive a positive experience.
• Act as a brand ambassador, maintaining high level of attention to detail to the brand voice in all social interactions.

Reporting and Trend Analysis

• Produce insight driven and eye-catching regular reports on content for teams across the charity, to communicate key successes and areas for development, using your expertise and knowledge about the platforms.

Internal Engagement and Collaboration

• Support teams across the charity with their social content, identifying opportunities to share our research, health information, fundraising and other campaign activities; as well as advising on best practice.

Compliance and Brand Standards

• Ensure all activities comply with ARUK brand and data guidelines and meet the high professional standards of ARUK and represents the values of the organisation to the fullest.

What we are looking for:

• Experience of managing social media channels for a medium-large size organisation.
• Experiencing of using a Social Media Management tool such as Sprout Social, Hootsuite, Falcon.
• Experience of reviewing and disseminating social media metrics and reports.
• An understanding and passion for emerging technologies, techniques and trends.
• Experience in project and campaign planning for social channels.
• Confident in leading discussions and driving creativity and new ideas in social content planning.
• Excellent organisational skills, with ability to juggle a number of projects simultaneously
• Excellent written communication and presentation skills
• An approachable, enthusiastic, collaborative and can- do manner
• Someone who embraces digital life
• Excellent relationship building skills

Additional Information:

Ways of working: As part of our Agile ways of working you will be required to work approximately 2 days a week from the office, which is subject to the requirements of the role and the business needs. Flexibility on where you work can be split between working from home and our office.

Roles that are classed as part of the Agile ways of working are not able to claim any costs for Mileage/Travel on Public Transport, Accommodation and/or Meals. This includes when attending the office for various meetings/events.

Our Office: Our office is at 3 Riverside, Granta Park, Great Abingdon, Cambridge, CB21 6AD.

Salary: Circa £28,000 per annum, plus benefits.

The closing date for applications is the 8th October 2023 with interviews likely to be held week commencing the 16th October 2023. We would encourage you to submit your application at the earliest opportunity as the closing date may be brought forward at any time. Please indicate in your covering letter if you are unable to attend an interview on a certain date.

We value diversity and are committed to creating an inclusive culture where everyone is able to be themselves and reach their full potential. We actively encourage applications from people of all backgrounds and cultures. Should you need any adjustments to the recruitment process, at either the application or interview stage, please contact us at [email protected]

How to apply:

Please create an online account using our Online Recruitment System which can be accessed through our Job Vacancies page. You will be able to attach your CV and covering letter to your application and track the status of your application.

About Alzheimer’s Research UK:

Alzheimer’s Research UK is the UK’s leading dementia research charity. We’re working to revolutionise the way we treat, diagnose and prevent dementia. But we will not stop there. With your support, we will keep going until every person is free from the heartbreak of dementia. We exist for a cure.

In 2022, we were incredibly proud to be awarded a 3-star accreditation by Best Companies which recognises ‘World Class’ levels of workplace engagement and were also listed in the prestigious Best Companies lists:

• 48th in the 100 Best Large Companies to Work For in the UK.

• 19th in the 100 Best Companies to Work For in the East of England.

• 3rd in the 50 Best Companies to Work For in the Charity Sector.

In addition, we were also shortlisted for a special award recognising the work undertaken on reducing our environmental impact.

In 2021, we were awarded the HR Management award by The Charity Times for our Wellbeing initiatives throughout the pandemic.

In 2020, we demonstrated our commitment to changing the way we think and act about mental health in the workplace and signed the Time to Change Employer Pledge.

ARUK really does look after its people, where you will be able to add value and make a difference.