social media manager Memphis, TN
University of Memphis
Full Time
Memphis, TN
56650 - 50000 USD ANNUAL Today
Job description
Campus Location Main Campus (Memphis, TN) Position Number 022209 Category Staff (Hourly/Monthly) Department Marketing and Communications Minimum Position Qualifications
Bachelor’s degree and a minimum of five (5) years of appropriate experience. Relevant experience may substitute for the required education.
Must possess and maintain a valid driver’s license.
Special ConditionsMust possess and maintain a valid driver’s license.
This is a repost, current applicants do not need to reapply.
Work ScheduleMonday – Friday
8:00 a.m. – 4:30 p.m.
This position may require work beyond the normal schedule including some nights, weekends, and travel.
Posting Date 05/24/2023 Closing Date 07/23/2023 Open Until Screening Begins No Hiring Range $50,000 - $56,650 per year Full-Time/Part-Time Full-Time: Benefits Eligible Working Conditions8:00 a.m. – 4:30 p.m.
This position may require work beyond the normal schedule including some nights, weekends, and travel.
While performing the duties of this job, the employee is regularly required to sit, use hands to handle or feel, and talk or hear. The employee frequently is required to walk.
The employee is occasionally required to stand, reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
Additional Working Conditions Special Instructions to ApplicantsThe employee is occasionally required to stand, reach with hands and arms, and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision.
Please submit portfolio of work samples.
Is this posting for UofM employees only? No Positions SupervisedThis position may supervise interns, students and/or temporary employees based on their roles and responsibility.
Knowledge, Skills, and AbilitiesAbility to communicate effectively both verbally and in writing.
Knowledge of various social media platforms and their various content capabilities.
Knowledge of marketing and communication tools and strategies.
Additional Position Information Benefits of Employment (Applies to full-time, non-police employees only)Knowledge of various social media platforms and their various content capabilities.
Knowledge of marketing and communication tools and strategies.
Job Duties
Duties & Responsibilities
Develops and maintains an integrated digital communication strategy for all primary University social media accounts and develops creative content to support efforts. Leads all day-to-day social media efforts including developing a comprehensive content calendar, posting, monitoring, responding, increasing engagement, and developing strategic campaigns.
Duties & Responsibilities
Serves as the lead for all paid digital advertising strategy across all digital channels to support university partners and works with the marketing agency to develop customized advertising plans, implement media buys, analyze campaign performance, and optimize conversion results.
Creates, analyzes, tests, and tweaks landing pages that correspond to digital ads.
Duties & Responsibilities
Stays abreast of emerging social media trends, best practices in social media management and engagement, and the latest technology solutions for optimizing effectiveness and improving the university’s web presence and the brand’s awareness using digital media. Collaborates with division leaders to develop and implement University-wide social media strategies and campaigns.
Duties & Responsibilities
Develops relationships with University Partners by leading social media educational efforts and implementing best practices, guidelines, policies, and procedures. Promotes collaboration by working with all University partners to guide, develop and implement social media plans for their respective areas. Monitors campus-wide social media accounts to ensure they meet University policies and standards.
Duties & Responsibilities
Oversees social media intern team, and provides guidance, education, and assignments to support the integrated digital communication strategy and plan for all primary University social media accounts.
Duties & Responsibilities
Consults with division and university leadership regarding social media sentiment and online reputation. Researches issues and recommends response opportunities, needs, other interventions, and solutions as appropriate. Responsible for troubleshooting possible obstacles that will impede University growth and engagement on social media platforms and marketing recommendations.
Duties & Responsibilities
Effectively utilizes social media to keep the campus community informed during crises and unexpected circumstances. Occasional irregular or additional hours may be required to cover events, keep up with social media and meet deadlines and administrative responsibilities.
Duties & Responsibilities
Generates regular reports on social media and integrates performance data to improve the effectiveness of social media strategy. Develops weekly division-wide reports to showcase marketing and comminution activity.
Duties & Responsibilities
Other duties as assigned.
