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We’re looking for a social media expert to join our marketing team. You’ll lead on social media strategy, planning and content. You’ll work closely with the University’s Head of Social Media and Campaigns to ensure the School’s and University’s channels work in harmony. You’ll also work with country-specialists on social media campaigns on international platforms.

This is a fixed-term role for one year to cover parental leave.

About you

You’ll be an experienced specialist in social media marketing, strategy and best practice.

You will have:

• a good first degree or relevant equivalent qualifications
• experience of successful social media management and planning
• in-depth knowledge of social media platforms, who uses them and how to use each strategically
• experience sourcing, coordinating and publishing social content that follows brand guidelines
• expertise in creating analytics reports to measure success
• experience using software and tools for professional social media management like Canva, Lnk.Bio and Sprout Social
• excellent written and verbal communication skills

To really succeed in this role, you’ll need to have amazing people skills and be able to work well with academics, professional staff, students and alumni. You’ll also need to bring innovative ideas that can help us compete for the attention of the best potential students.

About the role

You’ll lead on sourcing, commissioning, curating and planning all social media content for our channels. Using our brand and tone of voice, and your expertise in social media, you’ll build on our social media strategy to help us:

• improve our external reputation, a key part of the School’s strategy
• drive user engagement and build a community of followers
• keep up with the latest trends in social media
• translate our research into impact in line with our research marketing strategy
• build interest as we launch new courses and explore new international recruitment markets

We’re a supportive and collaborative team, with a culture of experimentation and personal development.

If you’d like to have an informal chat about this role before you apply, please contact Rayner Simpson, Digital Content Manager ([email protected]).

We are one of the UK’s leading business schools. We’re ranked 1st in the country for Marketing, and Top 5 for both Accounting and Finance, and Business and Management Studies (The Complete University Guide 2023). We offer a range of business and finance degrees at undergraduate, Master's and doctoral levels. We’re also a leading centre for research. In the latest Research Excellence Framework, 56% of our submissions met the 4* standard (the highest possible).

What we can offer you:

• a very generous employer contributory pension scheme
• generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance
• we are a family-friendly University and with an increasingly agile workforce, are open to flexible working arrangements
• an excellent reward package that recognises the talents of our diverse workforce
• a wide range of personal and professional development opportunities
• a number of support options available for new and existing staff to help with the cost of some immigration expenses which you may be eligible for: Relocation allowance, Visa Reimbursement, Interest-Free Loan.

We aim to be an inclusive university, where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students, so we encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on our teams.

We are very proud to be an autism friendly university and are an accredited Disability Confident Leader; committed to building disability confidence and supporting disabled staff.

Find out from our staff what makes the University of Bath a great place to work. Follow us @UniofBath and @UniofBathJobs on Twitter for more information.