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As Social Media Executive – Paid you will support on the planning, execution and reporting of paid social media campaigns across TUI UK’s social platforms.

You will work closely with internal teams and external partners to create and amplify paid social media campaigns that increase awareness, consideration and bookings of TUI’s products and services. You will have strong paid social knowledge and experience setting up & managing campaigns in Ads Manager across Meta, TikTok, Pinterest and more.

If you are an ambitious and creative individual with a passion for paid social media advertising, and if you thrive in a dynamic and fast-paced environment, then this role is the perfect opportunity for you to contribute to the growth and success of a leading global travel brand.

At TUI we believe that work is something you do not somewhere you go, therefore we are pleased to advise we can consider a hybrid working model for this role. The closing date for applications is Friday 11th August

ABOUT THE JOB

• Working with the Social Media Manager, you’ll plan, implement, optimise and report on paid social media campaigns that drive awareness, consideration and traffic across multiple platforms such as Facebook, Instagram, Pinterest, TikTok and Snapchat.
• You’ll take briefs from internal stakeholders and turn them into well-considered media plans, providing estimated KPIs and rationale as to why this is the best approach.
• You’ll collaborate with our internal content team and our platform partners to create compelling and engaging creatives that follow best-practice and align with our brand guidelines.
• You’ll set up campaigns using the platforms Ads Managers, leaning on our platform partners for any support.
• You’ll monitor campaign performance, analyse key metrics, provide actionable insights to enhance campaign effectiveness, and run Brand Lift Studies to demonstrate uplift in brand metrics.
• You’ll stay up-to-date with industry trends, emerging social media platforms, and new advertising features and will help the Social Media Manager to identify suitable testing opportunities for each campaign.

ABOUT YOU

• You’ll have proven experience managing paid social media campaigns, preferably in a fast-paced digital marketing environment, with strong knowledge of social media platforms, advertising formats, targeting options, and best practices.
• You’ll be proficient in using social media advertising tools, such as Facebook Ads Manager, Pinterest Ads Manager and TikTok Ads Manager.
• You’ll be familiar with social media analytics and tracking tools to measure campaign performance and will have excellent analytical skills in order to derive insights from data and make data-driven decisions.
• You’ll have excellent attention to detail, written and verbal communication skills. organizational skills, and the ability to multitask and meet deadlines.
• Passion for travel and familiarity with the tourism industry is a plus.
• You’ll be able to travel to our Luton office once a week.

ABOUT OUR OFFER

• Fantastic holiday benefits including discounts, special offers and the ability to purchase additional ‘TUI time off’
• Health and Wellbeing support in five key areas – Financial, Health, Social, Community and Career
• Discretionary Bonus Scheme
• Excellent rates with foreign exchange
• Pension scheme and life assurance.

We want to be the best-loved holiday company not only for our customers, but for our colleagues too. That’s why we offer a variety of benefits that go above and beyond a competitive salary, so we can help you to live your best life happily at TUI. Click here to find out more.

We love to see your uniqueness shine through and inspire the future of travel. If you would like to read more about what Diversity & Inclusion means to us simply visit Our DNA

If you require any further information regarding this opportunity, please email [email protected] . We really value your interest in TUI and will be back in touch with you shortly after the application closing date.

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