social media manager Knutsford, England
Job description
Exciting opportunity that would suit an individual with a positive attitude looking to be part of a passionate and creative team. As part of this family run business, you will play a pivotal role in the growth of the company through the creation and delivery of all social media content as well as being the main business marketing lead. You will work closely with the managing director and heads of departments to create engaging and fresh content for our social media channels daily.
We are looking for someone who can bring creativity and innovation to the role, try new ideas and push boundaries. As the marketing lead you will play a key role in maximising the existing profitability of the business by positively impacting footfall and ATV, as well as being central in marketing new elements of the business as it grows. You will be joining the team at an exciting stage of development, with big plans for future growth.
As recent winners of the ‘UK’s Best Farm Shop Cafe/Restaurant’ and the ‘North West’s Farm Shop of the Year’, at The Lambing Shed we are extremely passionate about fresh local produce. Within our Farm Shop we have an onsite Butchery, Delicatessen, and production kitchen, adjacent to an 80-seater Café, all situated on our working farm here in rural Knutsford. 8 years into our journey we are going into a phase of huge growth and development which will see the company double in size and need someone who shares our passion for food and produce to help grow our business further.
Responsibilities –
- Creating and scheduling high quality, engaging, on-brand, daily content for a variety of social channels, including but not limited to Instagram, Facebook, Twitter, YouTube & Pinterest.
- Capturing excellent quaility photographs and videos in-house and editing for use on social channels.
- Own the social content calendar and publish content to schedule across our social media channels, ensuring content is relevant and creative.
- Producing valuable and engaging content for our website, via Shopify platform, including blogs posts, as well as aiding in the growth of e-commerce alongside managing director and department heads.
- Email marketing our existing database, using Mailchimp. Sending out monthly newsletters to subscribers with valuable engaging on-brand content, to help increase customer footfall in store, as well as promotion emails to loyalty members.
- Scheduling and creating regular Facebook Ads and managing daily/monthly social spends in line with budget.
- Engaging with customers and responding to messages on social channels and via email in a timely and appropriate manner, monitoring and responding to TripAdvisor / Google reviews, to increase customer retention, and feeding back to in-store team.
- Building relationships with suppliers and local community groups, schools and charities, and collaborating with influencers to increase online presence and engagement.
- Collaborating with the wider team on site to ensure that all social media and online content is supported and delivered effectively on the floor.
- Organising and promoting seasonal events throughout the year, both those run in-house and collaborating on events held on site by third party event holders. .
- Collaborating and building relationships with media organisations and advertising agencies to promote the business, as well as assisting with awards applications.
- Analysing key performance data to evaluate the success of marketing efforts and come up with new ideas to improve brand marketing and exposure.
- Monitoring competitor/industry activity to identify learnings & apply recommendations to ensure our social media content remains current.
Qualities -
- At least 1 year’s marketing experience.
- In-depth experience and strong working knowledge of the key social platforms, including, Instagram, Facebook, Meta, Twitter.
- A passion for food & local produce!
- Ability to develop strong working relationships.
- Experience creating engaging visual content.
- Excellent photography and video editing skills.
- Working knowledge of Shopify and Mailchimp, or similar platforms.
- Previous experience with Canva or other online design tools.
Behaviours & Competencies -
Organisation - we need people who can multi-task and organise their time effectively.
Teamwork - we are a family run business with a small friendly team, and we love people who are happy to get stuck in and adapt in a fast-paced environment.
Creativity - innovative, creative thinker who brings enthusiasm and passion to the role.
Autonomous - need to be highly motivated and be able manage your own time.
Communication Skills (Both Verbal & Written) – a natural people person with the ability to develop relationships both internally with the wider team, and externally with our consumers and local suppliers. Proven written and verbal communication skills.
Additional Information –
We are looking for someone who can work 4 or 5 days a week, salary pro rata.
Based on site in leafy Knutsford, Cheshire. Flexible work schedule – an initial 1 work from home day , with potential for 2 days after successful probation period, (requires flexibility depending on needs of the business).
You will be joining a friendly, dynamic, creative team who share your passion for business growth.
Interactions with different teams across the business.
Young, fast-growing, family-run company.
In-store discounts and company socials.
Salary dependent on experience, can be discussed at interview, with additional bonus scheme.
Job Types: Full-time, Part-time
Part-time hours: 32-40 per week
Salary: From £25,000.00 per year
Benefits:
- Discounted or free food
- Employee discount
- On-site parking
Schedule:
- Monday to Friday
Supplemental pay types:
- Performance bonus
Work Location: In person
