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About Vanquish Fitness

Created in 2015 by school friends Oliver Maloney and Ruben O’Brien, Vanquish Fitness is an apparel brand and online retailer, designing trend defining means and women's fitness apparel, which is sold from our direct to consumer eCommerce store to millions of fans and customers world-wide.

Our mission is to inspire and champion the inner athlete in their pursuit of self defined greatness and to provide the platform and resources they need to become better than yesterday.

Since launching, Vanquish has grown to an 8-figure, profitable annual revenue brand, and we recently moved to our new HQ in Enfield, North London 5 - 10 minutes from the M25 and national rail.

In Q2 2023, we completed a full strategic and tactical review, with proven eCommerce growth consultancy, The Growth Foundation which has delivered a plan that sets an objective to hit by 50% each year over the next 3-years, this plan has identified a number of key hires to deliver this growth, with this role being one of them.

This is a career defining role; allowing the right candidate to make their mark, learn while doing and work to propel Vanquish Fitness into a trail-blazing, aspirational global apparel brand.

About the role

Reporting to our Head of Brand and working closely across all commercial functions, you’ll manage all campaign planning and execution for the Vanquish Fitness; you’ll manage what content is needed when, by whom and ensure all commercial functions (Product, Brand, Marketing, Trading, Operations) are aware of what’s going on now, next and later.

You’ll be social media-obsessed with your finger closely on the pulse of the fitness, apparel, and fashion in social spaces and emerging digital trends. You will be responsible for developing and delivering strategies and tactics in organic social media to take Vanquish Fitness to the next level.

Accountabilities include...

Campaign Management

• Own / admin the campaign / trading calendar/s (Global Brand <> Local Marketing / Trading);
• Chair / lead meetings / ideation sessions with Product, Brand, Marketing & Trading to populate the campaign calendar;
• Where possible, be the catalyst and devise campaigns with the aim of hitting our objectives;
• Collaborate closely with wider brand / marketing team to generate that output assets for Brand, Marketing, eCommerce and broader company activity, including photo / video shoots (attending where and when needed);
• Brief and oversee the work of internal and external creatives / agencies;
• Set and work within campaign budgets;
• Ensure our brand identity is adhered to in campaigns and in all communication channels;
• Maintain regular measurement of the ROI of campaigns;
• Ensure accuracy of creative assets and provide formal sign off if necessary;
• Collect and use data to inform new campaigns and the evaluation of existing campaigns;
• Keep abreast of current trends in fitness, apparel, and wider social / marketing techniques;
• Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;

Organic Social

• Utilise your knowledge of key social platforms and develop relationships with their account management teams, including but not limited to, Instagram, TikTok, Facebook, Pinterest, YouTube, Linkedin, and Twitter;
• Work closely with the Head of Brand and wider business to develop and deliver the brands’ social media strategy and tactics; setting KPI’s relevant to each channel against brand and commercial objectives, such as increasing following and engagement metrics;
• Take full responsibility for managing all posts, expressing company’s views in the most creative way and managing community online to build a strong & loyal following;
• Analyses trends in customer interactions, developments in social media, digital technologies and competition to plan our campaigns and achieve the maximum ROI;
• Champion the social agenda through a deep understanding of the social media landscape and experience managing social media comms for like-minded brands;
• Support the wider team on delivering against brand goals, including supporting cross-functional projects outside of the immediate remit;
• Work closely with the Customer Services Manager to monitor feedback across our social channels, and advise on the best response in the brand's tone of voice.

About You...

You’re a disruptor and not afraid to be brave and push the boundaries! You will be focused on brand awareness, follower growth and engagement, building communities and creating hype on our social channels whilst keeping up to date with the current trends. You will be a key player in driving forward our brand mission to prospects and customers, helping us develop our organic media tactics to drive awareness and sales from socials at Vanquish Fitness. You will hire, manage and develop an executive that will report into your role in the future.

We’re looking for someone who thrives from working under pressure, a forward-thinker, team player and all-round communicator. You will be full of ideas and be able to develop creative solutions to key business challenges. You will also be a part of relevant cultural / fitness conversations, react first to social trends and utilise social listening to understand more about our audience.

This role is for you if you have / are:

• 3+ Years of managing campaign / social activity for a fast growth brand (ideally in and eCommerce apparel brand)
• You can demonstrate fully operational experience in leading and coordinating campaign activity across all functions in an aspirational fitness / apparel brand;
• Fully operational in delivering market beating assets; fit to deliver the 100’s of image, video, copy, graphic assets needed by the business;
• Strong entrepreneurial and artistic bias that has track record building, managing and motivating yourself and digitally disruptive agile teams (internal and external) who deliver exceptional results
• Management skills: You will formulate marketing plans but your team or external agencies will deliver them. Therefore, campaign managers need to guide their team and establish parameters but also delegate rather than micro-manage.
• Communication skills: Impact and Influence at all levels. Excellent writing skills are a prerequisite as you will frequently have to write copy for marketing promotions. But you also need pristine speaking skills. You have to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as senior level managers within the organisation, of the wisdom of proposed campaigns.
• Project management skills: You will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns. You will need to manage the organisation’s output effectively and intervene if things are going off-track.
• Numerical skills: An additional factor favoured, you need to be good with words and numbers. You will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of campaigns.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.