Job description
Up to £43,000 (depending on experience) + bonus and benefits
We offer two bonuses (personal performance paid quarterly and company performance paid annually) with private healthcare and dental cover and a generous pension scheme.
For over three decades our purpose hasn’t changed: we are here to make a positive difference to the lives of all. Through the exceptional products, services, and value we offer, we are proud of how far we’ve come as a business, now we want to see you grow with us.
This is a FTC opportunity until July 2024. Whilst this role is predominantly home-based, there is ad hoc travel required to collaborate with the team and connect with stakeholders.
Your purpose
As the Social Media Manager, you will be the subject matter expert on all thing’s social media. You will communicate our employer brand through our social media channels to promote Specsavers as an employer of choice. Your core purpose will be to help people to see Specsavers as a place they can grow through a varied and interesting career where they’ll play a part in changing lives.
You’ll also be responsible for identifying key trends and making recommendations to the Employer Brand Manager to influence the Employer Brand strategy.
Your role
- Managing posts on all the careers social media pages including community management (eg. Glassdoor, LinkedIn, Indeed, Instagram, Facebook and Twitter)
- Supporting the Employer Brand Manager in the development of the social media strategy and then lead its ongoing management with all areas of the business (store, clinical and support office)
- Managing the set up and launch of multiple social advertising campaigns at any one time, sometimes across multiple areas of the business and ‘always on’ content (paid and organic)
- Writing detailed social advertising plans and creating the social calendar across all channels in line with the channel strategy
- Producing detailed reports and analysis, highlighting trends and insights to deliver learning that has a real impact on the success of our ambition to become an ‘Employer of Choice’
- Creating, maintaining, and sharing the editorial calendar to provide a roadmap of social media activity with responsibility for a regular social media digest that goes to key colleagues and stakeholders to inform them of upcoming social media activity and how to engage with it
What you’ll bring
- Experience of using a variety of social media channels to grow reach and engagement for an organisation (particularly LinkedIn, Facebook, Glassdoor, and Instagram) and an appetite to learn and identify opportunities to use new channels
- Strong marketing, PR, and communication skills, particularly brand and digital content marketing
- Creative writing skills, with the ability to create compelling articles, job adverts and media content, with an eye for detail
- Data driven approach with the ability to monitor channel effectiveness and continually improve ROI, optimise performance, and make recommendations based on your findings
- Strong stakeholder management skills with the ability to influence and support change
- Examples of how you’ve previously demonstrated our Specsavers behaviours
Happy to talk about flexible working!
If this role is of interest we’d recommend applying as soon as possible. This role is usually very popular, and we may have to close the role early if we receive a high number of applications to ensure we can still offer the best candidate experience.