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Job description

Portergate Property Management are looking for a talented Marketing Co-ordinator to join our growing family business.

You will be responsible for the planning and execution of the marketing strategy to support further growth of the company. We're looking for a progressive thinker, who really understands marketing strategy - so can help us evolve and push our presence to the next level. If you are looking to put yourself at the forefront of communication, at a multi-site brand, and understand the strategic opportunity digital marketing holds, then this is the job for you.

Job Description – PR, social media, and marketing co-ordinator (Full time)

Tasks would typically include:

• Being on the pulse of emerging industry trends; undertaking market research, analysing forecasts, and performing competitive analysis
• Preparing marketing sales and trend reports
• Development of our marketing strategy and putting it into action through innovation and digital channel best practices
• Develop and deliver long and short-term campaigns and initiatives
• Creative copywriting for online and offline marketing, including PR, web, and printed collateral
• Day-to-day management of real-time and planned social media output, including paid social campaigns
• Understanding brand guidelines and consistently implementing the brand voice across all channels and marketing materials
• Researching, reporting, and presenting for internal and external requirements
• Informing the lettings teams about campaign objectives and deliverables
• Supporting internal communication to effectively distribute key information
• Overseeing social media campaign schedules, and pulling KPI data to determine social media campaigns’ success
• Responsibility for digital advertising, including Google AdWords
• Responsible for the ongoing updates and developments to all websites across the group
• Key to the creative content process, from ideation to publishing
• Responding to reviews
• Planning and organising resident events
• Regular maintenance of all 3rdparty profiles

Skills

• First-class copywriting skills and passion for wider communications/marketing trends and culture as a whole
• A creative thinker - proven track record in delivering creative solutions to business problems
• Excellent communication skills to convey innovative ideas and gauge the needs of customers
• Must have good understanding of SEO best practices and how to maximise positioning in SERPs
• Strong analytical skills to analyse and interpret information and make recommendations for improved results
• Proficiency in relevant software programs, including word processing, database, and data analysis applications
• Excellent organisational skills, and ability to multitask and manage multiple deadlines

Experience

• Past work experience in a marketing role
• Solid experience in both digital and traditional marketing and proven successfully implemented social media campaigns
• Familiar with WordPress, Mailchimp, Canva, Google Analytics / Trends / Console / Business Profile. Knowledge of HTML & CSS would also be beneficial but is not essential
• Previous experience in planning and hosting events, as well as project management experience

Education & Training Requirements

• Hold a bachelor’s degree or a Higher National Diploma in Marketing, Communications, Advertising, or a related field. The Chartered Institute of Marketing (CIM), Level 4 Certificate in Professional Marketing or a Level 6 Diploma in Professional Marketing.

Job Types: Full-time, Permanent

Schedule:

• Monday to Friday

COVID-19 considerations:
Yes we are taking all precautions as and when required

Experience:

• Social media marketing: 2 years (preferred)

Work Location: Hybrid remote in Preston