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Job description

What content could get guaranteed views, shares and likes?
Who can resist our furry companions, when your content is all about Pets!

Our Social Team work across a variety of channels, representing our range of Brands including Webbox, TastyBone, Meatiful, Felight and WildThings.

We are recruiting for a Social Media Manager to be responsible for planning and executing social campaigns across paid and social channels. Duties include:

• Lead and establish the overall strategic direction of the socia media strategy ensuring it aligns with business and brand KPI’s.
• Lead and create each brands social media comms plans, collaborating with the brand and shopper teams to ensure integrated campaigns are maximised.
• Responsible for the setting, management and tracking of the social media and influencer budgets, demonstrating improved ROI.
• Responsible for setting, selecting, and recommending the social media executions and channel selection.
• Responsible for the overall implementation of all social media activity, ensuring on time activation.
• Responsible for paid social media for assigned brands/channels.
• Oversee the organic social media for assigned brands/channels.
• Responsible for the development and consistent execution of the brand tone of voice in social media.
• Lead the planning and creative development for social media campaigns/strategies to increase engagement, brand awareness and sales.
• Lead the identification and management of key influencers on social media to enrich the channel’s social conversations and grow reach.
• Lead the social media delivery requirements for any communications and partnerships agreements/campaigns.
• Lead and devise fresh and innovative ideas to increase followers and fans to build an engaged community.
• Ensure the team are continually trained in latest social media techniques and keep up with latest industry and digital developments and competitor activity. Share new thinking and present in internal meetings.
• Deliver best in class assets and work closely with digital and design teams to ensure optimised assets are produced for the social accounts.
• Craft compelling and SEO-friendly written content, including blog posts, articles, social media posts, and website copy, in line with the brand guidelines and tone of voice.
• Work closely with internal teams and our agencies to understand the creative idea and strategy, campaign development and principles and translate this into the idea for social media. Responsible for the overall Community Management plan and the monitoring of connections and executions to grow positive engagement.
• Use social listening/measurement/insight and reporting tools to generate and share social data with relevant stakeholders. Report on agreed KPI performance metrics and adjust creative to optimise posts and improve metrics.
• Lead the development and continual testing and learning approach of our social channels by being innovative and coming up with creative ways to enhance campaign performance while using new features and technology.
• Lead the internal comms campaign reports and presentations, including the newsletter and monthly campaign updates.
• Support in other comms related tasks when required, including internal and brand events.
• Responsible for the leadership and development of the Social Media Executive and other reports if required.

Sound good?

We're looking for an experienced Social Media Executive or Manager with experience of working across paid social channels, preferably with experience gained from a FMCG business.

Please apply asap to be considered for interview.

Job Type: Full-time

Schedule:

• Monday to Friday

Work Location: In person

Reference ID: BBHO SM