social media manager Washington, DC
Job description
There is only one city in the country that can say it is the Nation’s Capital – Washington, D.C. Given that distinction, The Metropolitan Police Department is the premiere law enforcement organization in the city. We receive over 22 million visitors a year, have almost 700,000 residents, and 21,000 private business. The Department consists of more than 4,200 members: approximately 3,550 sworn members and over 650 civilian employees. We are one of the most diverse and highly trained departments in the country. We have the honor of safeguarding and protecting not only our nation’s residents, but also people from all over the world.
The Metropolitan Police Department (MPD) offers an attractive benefits package. The benefits package includes competitive compensation, health insurance, prescription drug coverage, dental, vision, short and long term disability and life insurance, as well a strong retirement benefit and savings options. Employees are also eligible for our employer contributed 401a plan after one year of employment. Additional perks such as discounts on wireless carriers, gym memberships, amusement park tickets and much more! Additional information can be found at: DCHR Benefits
This position is located in the Executive Office of the Chief of Police (EOCOP), Office of Communications (OC). The incumbent is responsible for developing, planning, and managing the Metropolitan Police Department’s social media platforms and content to engage and interact with the public. The incumbent is also responsible for advising management on the possible public and media reactions to MPD actions, as well as the information needs of the general public and various specialized groups. It is the mission of the Metropolitan Police Department to safeguard the District of Columbia and protect its residents and visitors by providing the highest quality of police service with integrity, compassion, and a commitment to innovation that integrates people, technology and progressive business systems.
This Social Media Strategist position is covered under the National Association of Government Employees (NAGE) bargaining unit and you may be required to pay an agency fee through direct payroll deductions.
The incumbent will be responsible for the following:
Develops, plans, manages, and creates content for the Metropolitan Police Department’s social media platforms and content to engage and interact with the public.
Leads the development of the department’s social media strategies with short-term and long-term goals and advises management on plans for achieving such goals.
Produces reports to management on metrics to measure impact of social media marketing programs on an on-going basis to establish best practices.
Advises management on appropriate solutions and approaches to problems and issues; identifies, summarizes, and analyzes public comments.
Coordinates with other branches within the Office of Communications, including the Media Productions and Internal Communications branches, to create content for both internal and external use.
Evaluates social media and local/national media to identify potential problems or areas of friction and advises management officials concerning the causes of the problems and suggested methods for resolving them.
Develops informational materials such as news releases, fact sheets, feature stories, and background statements.
Initiates and prepares responses to inquiries from interested groups and the general public concerning policies and activities of public involvement.
Organizes and coordinates media interviews with staff members, oversees all arrangements with the media and prepares materials and briefs command staff members as required.
Establishes and maintains relations with local/national media. Coordinates the dissemination of information relating to the agency through the news media.
Writes public involvement plans for informing and involving the public on the issues of local, state and national significance, as appropriate.
Responds to information requests from the news media and the public, disseminates information, and answers questions about the agency's operations or activities.
Participates in updating the agency web site, social media sites, brochures, fact sheets, FAQs and other agency publications.
Performs other related duties as assigned.
Qualifications:
Through knowledge of the principles, methods, and techniques of communications, including writing, effective speaking, media relations, and community relations.
Through knowledge of community relations, public relations, and social media at a level sufficient to develop and oversee related departmental programs and activities.
Knowledge of marketing strategies related to identifying, capturing, building, and engaging the community on social media.
Ability to implement strategic communication, social media programs, and content on a variety of social media platforms.
Ability to communicate effectively verbally and in writing with a variety of audiences.
Ability to utilize Microsoft Office and social media platforms.
Ability to establish and maintain effective working relationships with the local and national media representatives.
Knowledge of analytical techniques in the collection, summary and analysis of public comments/complaints, agency information program materials and offering recommendations for improving the delivery of program information to affected individuals and groups.
Licensures, Certifications and other requirements:
N/A
Education:
Bachelor’s degree in Communications, Public Relations, Marketing, or related field is preferred.
Work Experience:
Must possess at least one (1) year of specialized experience equivalent to CS-11 grade level in the District of Columbia government service or its non-District equivalent, that demonstrates knowledge of the specialized subject area of the position
Specialized experience includes but not limited to understanding and applying principles, methods and techniques of communications; including writing, effective speaking, media relations, and community relations; applying marketing strategies related to identifying, capturing, building, and engaging the community on social media. Experience in community relations, public relations, and social media at a level sufficient to develop and oversee related departmental programs and activities; implementing strategic communication, social media programs, and content on a variety of social media platforms; establishing and maintaining effective working relationships with local and national media representatives; and ability to communicate verbally and in writing and analyze information to make recommendations.
Work Environment:
Work is performed in an office setting and in neighborhoods throughout the District of Columbia.
Other Significant Factors:
Promotion Potential: No Known Promotion Potential
The position is considered an Emergency position. This position is part of a 24-7 operation and is subject to non-traditional work hours, including rotating shifts, shift work and working weekends and holidays.
A background investigation, to include a criminal, traffic and credit check are required for positions with the Metropolitan Police Department.
The incumbent must occasionally travel to meetings in the community for the purpose of making arrangements for staff to appear at public events.
The incumbent is required to possess and maintain a valid motor vehicle operator’s permit.
If the position you are applying for is in the Career, Management Supervisory, or Educational Service at an annual salary of one hundred fifty thousand dollars ($150,000) or more, you must establish residency in the District of Columbia within one hundred eighty (180) days of the effective date of the appointment and continue to maintain residency within the District of Columbia throughout the duration of the appointment.
The District of Columbia Government is an Equal Opportunity Employer: all qualified candidates will receive consideration without regard to race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability. Sexual harassment is a form of sex discrimination, which is also prohibited. In addition, harassment based on any of the above-protected categories is prohibited.
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