Job description
Job Summary:
Who Are We?
Veeps is the leading livestream concert platform for the music industry. Founded by Joel & Benji Madden of Good Charlotte, the company has grown to support thousands of artists including Brandi Carlile, Liam Payne, Louis Tomlinson, Patti Smith, Perfume Genius, Gus Dapperton, Bishop Briggs, Matisyahu, Orville Peck, Bat for Lashes, LP, Dirty Heads, and many more.
Veeps, a Live Nation joint venture, seeks a Social Media Manager who will report to the CMO and serve as a key member of the Veeps Marketing team, managing Veeps social media accounts and general team support. The role will support continued development and growth for a diverse slate of streamed live events. Responsibilities will include executing digital promotional campaigns, designing, and implementing creative social media marketing plans, facilitating requests between partners, managers, and artists & maintaining artist web and social platforms. The Social Media Manager will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, daily.
Responsibilities:
- Community Management: Manage overall strategy and execution of Veeps and clients’ social marketing including, but not limited to, editorial calendar creation, content creation with the Creative team, community listening & management, optimization of networks, community growth, brand awareness, and creative marketing ideas.
- Influencer Marketing: Establish relationships and collaborations with brand and personality influencers to increase show and Veeps brand awareness and generate meaningful social growth. Maintain an internal database.
- Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Veeps, management, and publishing clients. Produce and post digital content, including text, images, and videos; liaise with artists and managers to develop artist-generated content.
- Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives.
- Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal teams; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners.
- Other Veeps Priority Marketing: Work with Veeps’s marketing team to execute content release campaigns, brand promotions and support all other company initiatives
- Team Support: Includes general administrative duties including but not limited to maintaining team calendars, managing client databases, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, and performing ad-hoc duties as assigned by manager.
Qualifications:
- Strong oral/written communication skills
- An in-depth understanding of social media platforms, industry trends, new technologies and digital music services
- 2-4 years experience managing the use of and/or relationships with social platforms
- Ability to research, conduct successful outreach & manage an on-going social influencer database
- Extensive knowledge of and passion for music market and the digital space
- Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously
- The highest attention to detail
- Track record building and maintaining strong business relationships
- The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexible
- Bachelor's degree in a related field preferred
- Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms
- Experience working with social management and listening platforms
- Experience working with content management systems
- Knowledge using basic audio, photo and video editing programs
- An employee-led culture that values communication & collaboration
- An established company with a fun, fast-paced work environment where each person can make a difference!
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position in California is:
$64,480.00 USD - $75,000.00 USD**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the California Salary Transparency in Job Advertisements Law. It is estimated based on what a successful California applicant might be paid. It assumes that the successful candidate will be in California or perform the position from California. Similar positions located outside of California will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the California Law, a potential new employee’s salary history will not be used in compensation decisions.