social media manager Denton, TX

ESAB

Full Time Denton, TX 99858 - 58959 USD ANNUAL Today

Job description

Job Description:

This position is part of the Global Marcom team; the main responsibilities are to lead and manage the strategy and execution of social media channel strategies and programs. This role will be responsible in creating social media content and building meaningful business relationships with influencers across the globe. These efforts will support established user journeys and key brand messaging points that tie into ESAB’s strategic marketing initiatives.

Key Duties & Responsibilities:

Create global social media strategies and build editorial teams with representatives from different departments and different regions
Create content that is consistent in style and tone, concise, search-engine-optimized, and actionable to assist in providing an excellent user experience while staying within the framework of ESAB’s brand
Support and implement on-the-page and off-the-page SEO strategies
Build and manage meaningful business relationships with ESAB influencer
Responsible for creating a pipeline of new ESAB influencers
Write social media content for new product campaigns, promotions, and on-going strategies
Work closely with the Manager of Content Strategy to create a holistic content strategy that includes all inbound digital tactics and uses SEO as an underlying framework
Provide writing support on other marketing initiatives that are outside of the websites

Knowledge, Skills & Abilities:

Bachelor’s degree journalism, communications, or marketing, 8 yrs. of relevant work experience will be considered in lieu of a degree.
Welding experience is nice to have, but not needed
Knowledge on Cision, Agorapulse, Meltwater, Moz, BrightEdge, SEMrush or similar social media, SEO, influencer outreach tools
7+ years of result driven social media and tiered influencer outreach campaigns for mid to large size brands
Experience leading social for brands with a global presence
7+ years of content writing for digital tactics including social media, web, and paid search
Strong experience in building business relationship with influencers
Strong web writing samples required
Solid writing, editing and proofreading skills in English
Solid understanding about how web and social media content needs to be written for web consumption
Strong knowledge about on-the-page and off-the-page SEO tactics
Experience in sourcing content through a journalistic approach of interviews and questions posed to internal and external stakeholders
Experience (and comfort/confidence) in interviewing and being in front of the camera
Experience using analytics, SEO tools and user testing to optimize content
Experience writing for both brand marketing and direct marketing initiatives a plus
Experience collaborating with different cross functional teams a plus
Knowledge about user experience principles or methodologies a plus
Experience working within open-source and enterprise CMS a plus
Would like to add something about social for eCommerce a plus