Social Media Manager

Social Media Manager London, England

Department for Environment, Food and Rural Affairs
Full Time London, England 30317 - 36606 GBP ANNUAL Today
Job description


Reference number



£30,317 - £36,606
National: £30,317 - £32,803, London: £33,827 - £36,606. For details of our pay on appointment policy, please see below under the heading 'Salary'.

Job grade

Higher Executive Officer

Contract type

Fixed Term

Length of employment

12 months

Business area

DEFRA - S&C - Communications - Defra Group Communications

Type of role

Communications / Marketing

Working pattern

Flexible working, Full-time, Job share, Part-time

Number of jobs available




    About the job


    Things you need to know

    Apply and further information


The candidate can be based at any DEFRA location, with travel to London 2/3 times per week if required. For a full list of locations, visit

About the job

Job summary

We are looking for a talented communication professional to join Defra Communications group’s Digital Engagement and Creative Content team to optimise our content and maximise engagement on social media - ensuring that digital is at the heart of our communications.

The Social Media Manager is responsible for planning and producing powerful and compelling digital content that supports our campaigns across a range of platforms.

This hands-on role will be responsible for creating and managing the digital creative content for a wide range of departmental announcements and campaigns, telling our story to online audiences.

Job description

  • Produce expert-standard social content, optimised for different channels, such as statics, videos, animations, Instagram stories, Reels and quizzes.
  • Weave digital storytelling into innovative content for owned channels as well as for external partner channels, writing storyboards for video and animation content
  • Taking part in an incident rota as required, which may on involve working outside offi ce hoursand weekends.
  • Create incident monitoring reports using digital tools such as Brandwatch
  • Write evaluation reports which include actionable insights for future content

Person specification

  • Current experience of leading social media channel management, including professional tools as well as using systems to provide issue monitoring, reporting, rebuttal advice and evaluation for the business.
  • Proven experience of identifying and managing social media collaborations and partnerships
  • Excellent written and oral communications skills reflecting the need to set standards for communication and provide editorial control to ensure appropriate content, messaging, tone and consistency in all communications.


We'll assess you against these behaviours during the selection process:

  • Delivering at Pace
  • Working Together
  • Communicating and Influencing

Technical skills

We'll assess you against these technical skills during the selection process:

  • Communications - Ideas: Digital
  • Communications - Implementation: Digital
  • Communications – Impact: Digital


  • Learning and development tailored to your role
  • An environment with flexible working options
  • A culture encouraging inclusion and diversity
  • A Civil Service pension with an average employer contribution of 27%

Blended Working

Defra operates a blended working policy subject to business need, giving people the flexibility to choose when and where they work and collaborate with others.

Individuals are expected to work from one of the office locations stated in the advert to connect with their colleagues, as required by their role and business team needs. There is flexibility to split the working week, spending minimum of 40-60% in the workplace, unless exceptional circumstances apply and/or you are a contractual home worker.

Things you need to know

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths, Experience and Technical skills.

Application Process

As part of the application process you will be asked to complete a CV, personal statement and behaviour statements. Further details around what this will entail are listed on the application form.


Should a large number of applications be received, an initial sift may be conducted using the lead behaviour, Delivering at Pace. Candidates who pass the initial sift may be progressed to a full sift, or progressed straight to assessment/interview.

Sift and interview dates as well as the interview location to be confirmed.


If successful at application stage, you will be invited to interview where you will be assessed on experience, behaviours, strengths and technical skills.

Please note that the Technical criteria will be drawn from the Government Communication Professional Competency Framework which is attached to this vacancy. The competencies that will be assessed are listed on this advert, above.

A presentation or additional exercise may also be assessed.


Please be aware that this role(s) will be contractually based in a Defra group workplace/office. The successful candidate is required to carry out all their duties from a UK location, and cannot do so from an overseas location at any time.

Candidates applying for these roles will be based at one of the Defra hubs as advertised.

For information, our core Defra hub locations are:

  • York – the Kings Pool;
  • Newcastle – Lancaster House;
  • Bristol – Horizon House (Please note that space at this office is limited and it may not be possible for all Policy roles to be recruited to this location);
  • London – Nobel House and 2 Marsham Street.

Internal (core Defra) employees can apply for this role and choose to remain in their current location or to be based in one of the advertised locations.

All other applicants will be based in one of the advertised locations.

Defra continues to support a blended working model and candidates are currently expected to attend their office base for 40-60% of the week.

Travel and subsistence will not be paid for travel to a base office location.

Reserve List

A reserve list may be held for a period of 12 months from which further appointments can be made.

Merit Lists

Where more than one location is advertised, candidates will be posted in merit order by location. You will be asked to state your location preference on your application.


New entrants to the Civil Service are expected to start on the minimum of the pay band. The internal roles rules apply to existing Civil Servants, i.e. level transfers move on current salary or the pay range minimum, transfers on promotion move to new pay range minimum or receive 10% increase. Either case is determined by whichever is the highest.

Visa Sponsorship Statement

Please take note that Defra does not hold a UK Visa & Immigration (UKVI) Skilled Worker License sponsor and are unable to sponsor any individuals for Skilled Worker Sponsorship.

Reasonable Adjustment

If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.

If you need a change to be made so that you can make your application, you should:

  • Contact Government Recruitment Service via [email protected] as soon as possible before the closing date to discuss your needs.
  • Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.


If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.

Criminal Record Check

If successful and transferring from another Government Department, a criminal record check maybe carried out.

In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.

Internal Fraud Database Check

Applicants who are successful at interview will be, as part of pre-employment screening subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.

A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

Loan and Fixed Term Appointments

Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return.

This is a Fixed-term Appointment as a Campaigns Officer - Digital in the Campaigns, Marketing and Brand team. The post is not permanent. It is time limited due to a fixed funding period or as part of a specific project. The fixed term will end when the funding or the project expires. Your responsibilities will include developing and managing digital plans, implementation, commissioning content and audience analysis. This post will therefore begin from January 2023 (depending on successful candidate’s notice period) and end 12 months later, likely in January 2024.

Higher Security Clearance:

All of these posts require the successful candidate to hold basic security clearance. Candidates posted to 2 Marsham Street or Weybridge may be subject to a higher level of clearance because of the security requirements for that location. Job offers to these posts are made on the basis of merit. Security vetting will only take place after the receipt of a job offer.

Childcare Vouchers

Any move to the Department for Environment, Food and Rural Affairs from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at

For more on the Government Communication Professional Competency Framework, see attached document.

Feedback will only be provided if you attend an interview or assessment.


Successful candidates must undergo a criminal record check.
People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:

  • UK nationals
  • nationals of Commonwealth countries who have the right to work in the UK
  • nationals of the Republic of Ireland
  • nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
  • relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
  • relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
  • certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.

Apply and further information

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.
The Civil Service welcomes applications from people who have recently left prison or have an unspent conviction. Read more about prison leaver recruitment (opens in new window).
Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job contact :

Recruitment team :

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact:
Government Recruitment Services via email: [email protected]

If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Click here to visit Civil Service Commission

Social Media Manager
Department for Environment, Food and Rural Affairs
City of London, United Kingdom
Tamara Finkelstein
Unknown / Non-Applicable
1001 to 5000 Employees
National Services & Agencies
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