Social Media Manager Manchester, England
Job description
Working as a key collaborator within the marketing team, the Social Media Manager will be responsible for developing and delivering strategies focussed on brand awareness, follower growth, engagement & building communities for Debenhams.com.
We’re looking for someone who is passionate about the brand. Creative and agile. Someone who thrives from working under pressure, a forward-thinker, team player and all round communicator.
You will be full of ideas and able to develop creative solutions to key businesses challenges, be a part of relevant cultural conversations, react first to social trends and utilise social listening to understand more about our audience.
Your team
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.
What you'll be doing
- Help define the strategy and ongoing optimisation of Debenhams social media across all channels in line with the wider marketing strategy to maximise follower acquisition and customer engagement
- Underpinned strategy with clear and ambitious KPIs that measured performance and provide insight to inform activity
- Develop the activity calendar for social media and share with senior stakeholders
- Champion social media and ensure effective use within the wider marketing and communications strategy
- Ideate and coordinate creation of social media content in line with campaigns priorities
- Oversee visual content creation for social media channels including but not limited to dynamic video (reels, infeed and IGTV content) written and graphic content
- Produce original content such as ‘behind the scenes’ assets and other social first deliverables
- Work closely with the campaign team to create briefs for the in-house creative team in relations to the generation of social-led assets from existing imagery
- Liaise with brands and suppliers to source relevant assets for use on social channels
- Create reactive social content in relations to key events, social media trends, relevant celebrities and influencers that will resonate with our audience
- Work with the PR and influencer team to create a programme of relevant and on-brand influencer content, this will include static and as well as LIVE and competition content
- Actively champion new ideas and initiatives and engage with relevant stakeholders across the organisation to deliver these in an impactful manner
- Maintain knowledge of new and emerging technologies and approaches to social media and review plans and strategy as a result of the changes and trends in the social sphere
- Measure the performance and impact of social media activity, create weekly and monthly reports and communicate results to the wider business
- Work closely with creative editorial team to manage TOV across social channels in line with the overarching brand approach
- Protect the brand image by monitoring conversations across social media channels and implementing appropriate responses and proactive initiatives
- Identify relevant commercial opportunities to monetise social media channels
- Instil and grow a strong collaborative approach to social media marketing with relevant stakeholders - particularly trading, E-Commerce and creative teams
- Support Debenhams’ partnership marketing function, helping to deliver media and campaign opportunities to third party brands and in so doing securing additional revenue
- Manage and develop a team of 2 Social Media executives, ensure that the team work together effectively and have clear objectives
- Some (but limited) weekend work is required
Working with us
To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.
More about you
- Experience within a social media management role with a track record of follower acquisition, and engagement improvement
- Social media experience within fashion, luxury, beauty or lifestyle brands required
- Deep understanding of social media landscape, various platforms and trends within social
- Ability to work at both a strategic and operational level
- Strong editing skills including reels and video app editing knowledge
- Good copywriting skills
- Experience in managing and coaching team members
- Creative thinker who is passionate about developing new and engage social ideas
- Collaborative attitude with the ability to develop strong working relationships with key business departments and 3rd party brands
- Exceptional organisational and time-management abilities
- Good IT skills including Microsoft Office package
- Strong business acumen and goal-oriented approach
Why join us
We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
https://careers.boohoogroup.com/
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