social media manager London, England
adidas
Full Time
London, England
66483 - 60000 GBP ANNUAL Today
Job description
Purpose:
Create, drive and lead the digital publishing strategy & ongoing guidance for how we land brand campaigns and key sport/culture moments across social (paid & organic). Focus on @adidas Instagram, Twitter & YouTube social channels & creating engaging content plans and experiences which drive conversation both one to one and at scale, and connecting them to adidas’ wider digital world adidas.com & adidas app & membership.
Key Responsibilities:
- Responsible for creating, driving and leading the digital publishing channel strategy & publishing for @adidas Instagram, Twitter and YouTube
- Own and operate the global brand channels @adidas (calendar, roll out, content ready to publish, social listening) for Instagram, Twitter & YouTube
- Inform and educate on fit for platform & on strategy toolkits for @adidas priority campaigns. E.g. work with categories and global brand communications team to deliver content for @adidas
- Inform and lead always-relevant content franchises with focus on YouTube
- Manage and moderate adidas’ social communities, and work with Customer Service to ensure the best possible consumer experience on any social media touch point
- Partner with internal teams to achieve business goals through end-to-end campaign planning and execution across social media
- Work with Global Brand Social & PR team and Analytics – to maximize the publishing mix for all campaigns across owned, earned and paid channels
- Create best in class consumer journeys by connecting social media experiences to adidas digital experiences
- Ensure all campaigns and content are fully tagged and tracked to support measurement and advanced analytics efforts
- Support the Digital & Partner Publishing Senior Director to drive on-going innovation and best practice on social media
- Help educate the team to raise the level of knowledge and understanding of social media marketing and its potential
- Identify platform trends and consumer behavior and feed the insight back into social media output and the wider team
- Achieve on target, on time, in full and in budget results
Key Relationships:
Brand adidas: Marketing (inc. Media)
Brand adidas: Global Business Units / Categories
Brand adidas: Global Brand PR & Social (inc. PR, Analytics & Partner Publishing)
Sales adidas: Global Key City team
adidas digital (inc. eCom, Customer Service & Consumer Analytics)
Media agencies
Creative agencies
External partners
Knowledge, Skills and Abilities:
- Creative, collaborative and confident
- Excellent interpersonal / communication skills and high level of strategic thinking
- High understanding of owned channel and paid social landscape
- Advanced experience with all major social media networks: Facebook / Instagram, Google / YouTube, Snapchat, TikTok etc.
- Keen understanding of the wider publishing mix: owned, earned and paid
- Naturally curious and motivated by the ever changing world of digital and mobile
- Broad understanding of and passion for the sports and fashion / entertainment industry
- Advanced presentation and organizational skills
- Understand the Editorial process
- Copywriting skills
Requisite Education and Experience / Minimum Qualifications:
- Degree in Marketing, Communications, Retail, Digital or a related field
- 4+ years’ industry and / or relevant work experience
- Fluent written and spoken English language skills
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.
JOB TITLE:
Social Media Manager
BRAND:
adidas
LOCATION:
London
TEAM:
Marketing & Communications
STATE:
LND
COUNTRY/REGION:
GB
CONTRACT TYPE:
Full time
NUMBER:
499638
DATE:
Jul 21, 2023
adidas
www.adidas-group.com
Herzogenaurach, Germany
BJØRN GULDEN
$10+ billion (USD)
10000+ Employees
Company - Public
Department, Clothing & Shoe Stores
1949
