Social Media Executive Remote
Job description
So along with mouth-watering food and tempting drinks, we bring fun, friendliness and an extra large helping of good vibes to the table. It's what makes every day seem like Friday. We’ve been busy wowing our guests since 1965 when we opened our first restaurant in New York. But, we never rest on our laurels. We work hard to help recreate that Fridays Feeling for our guests… each and every day.
Behind every great unique TGI Fridays experience, are our great Managers and Team! They are the heart and soul of everything we do, which is why we’re looking for a brilliant and passionate Social Media Executive to join our Marketing Team here at TGI Fridays.
TGI Fridays are looking for an ambitious and driven Social Media Executive to join a fun, exciting and rapidly developing marketing team. The right candidate will have responsibility for managing our organic social media channels to increase brand awareness and engagement.
This is a fantastic opportunity for the right person to take their career to the next level with a truly famous global brand.
This is a Remote role with occasional UK travel.
What will you be doing?
Reporting to the Marketing Director the key responsibilities will
include:
- Managing our Facebook, Twitter and Instagram channels with the aim of increasing brand awareness and engagement
- Creating captivating content for all social platforms including UGC, campaign creative and competitions to drive traffic to stores and engagement
- Managing Fridays® LinkedIn account, working with internal functions to create relevant and engaging brand content
- Monitoring and responding to guest feedback, comments and social media posts, including out of hours
- Working closely with the Assistant Digital Marketing Manager to align on comms plans across all paid and organic activity
- Supporting our 85+ stores on their local TGI Fridays Instagram accounts by providing ongoing guidance and content for maximum engagement
- Continually reviewing the weekly content plan to ensure all comms are up to date based on changes to business priorities
- Supporting with Brand Partnership activations, using our social reach to promote supplier and third party partnerships
- Staying up-to-date with the latest social media trends and competitor activity
- Create and manage a new Brand Ambassadors programme, engaging with our TGI Fridays fans to provide UGC and build brand advocacy
The Person
- Track record of effectively planning and implementing social media strategies
- Experience in Sprout Social or similar platforms
- Excellent interpersonal skills for developing relationships with cross functions
- Passion and experience within casual dining sector a preference
- Experience in copywriting is desirable
Key Skills
- Excellent organisation and planning skills
- Strong communication (verbal & written) with a creative, collaborative, positive and can-do approach
- Strong IT skills in Word, Excel, PowerPoint and Teams
- Great attention to detail
