Social Media Executive Aberdeen, Scotland
Scottish Government
Full Time
Aberdeen, Scotland
30020 - 43191 GBP ANNUAL Today
Job description
Overview:
Food Standards Scotland (FSS) is a changing organisation with big ambitions – and marketing and communications has an enormous role to play. This is an opportunity to work in our growing and ambitious team to contribute towards improving the health of our nation and ensuring consumer protection in relation to all things food and the food environment.
We’re looking for someone to join our Communications & Marketing team to deliver engaging social media content to support the delivery of the organisation’s strategic objectives.
Reporting to the Head of Digital and Content, you will be responsible for managing, analysing and growing our social media channels. Producing engaging content, you’ll proactively identify opportunities across all social channels to raise awareness of FSS to key stakeholders and Scottish consumers.
You will be comfortable using social media management software (Sprout Social) to engage clearly and concisely with our social media followers on a range of topics. You will also have experience of using Canva or software (Adobe Creative Cloud) for creating social graphics and basic video editing.
FSS is adopting a hybrid working model and there is an opportunity to work from home with occasional travel to our Aberdeen office.
Responsibilities:
Competencies
Communications and Engagement
Self-Awareness
Analysis & Use of Evidence
Improving Performance
Essential Criteria & Qualifications:
Qualifications
Provisional Interview Dates
To be confirmed.
Skills For Success Competency Framework B
To apply, you must fully complete and submit an online application via this website before the closing date using evidence based examples to demonstrate your knowledge/skills (300 words). Remember, your answers should be clear, concise and reflect what actions you undertook. You may want to use the STAR(R) approach to respond to each criterion.
To learn more about this opportunity, please contact Linda Jamieson at [email protected]
As part of any recruitment process, Scottish Government and associated public bodies collects and processes personal data relating to job applicants and applicants for public appointments.
Personal information you provide in the recruitment process will be made available to Scottish Government and our additional data processors.
Are you an innovative content creator with a great eye for detail?
Food Standards Scotland (FSS) is a changing organisation with big ambitions – and marketing and communications has an enormous role to play. This is an opportunity to work in our growing and ambitious team to contribute towards improving the health of our nation and ensuring consumer protection in relation to all things food and the food environment.
We’re looking for someone to join our Communications & Marketing team to deliver engaging social media content to support the delivery of the organisation’s strategic objectives.
Reporting to the Head of Digital and Content, you will be responsible for managing, analysing and growing our social media channels. Producing engaging content, you’ll proactively identify opportunities across all social channels to raise awareness of FSS to key stakeholders and Scottish consumers.
You will be comfortable using social media management software (Sprout Social) to engage clearly and concisely with our social media followers on a range of topics. You will also have experience of using Canva or software (Adobe Creative Cloud) for creating social graphics and basic video editing.
FSS is adopting a hybrid working model and there is an opportunity to work from home with occasional travel to our Aberdeen office.
- Plan, create and schedule engaging posts and respond to comments and messages across all FSS social media platforms
- Lead the creation of branded digital content to develop graphics, video, and other digital assets to provide tailored messaging across our social channels
- Work closely with subject matter specialists and the wider Communications and Marketing team to plan and implement a comprehensive social media strategy to help achieve FSS strategic goals
- Use social media management and website analytics tools to monitor and report on social media performance and use insights to identify opportunities for improvement
- Monitor emerging social media trends to refine the FSS social media strategy
- Work with influencers and relevant partners to add credibility and leverage FSS campaigns where appropriate
Competencies
Communications and Engagement
Self-Awareness
Analysis & Use of Evidence
Improving Performance
1. Demonstrable ability to write engaging copy and produce branded digital content to engage effectively with a diverse range of audiences across all social media platforms
2. Proven track record of managing social media accounts with a strong understanding of popular and emerging social media platforms and best practices
3. Proficient analytical skills with the ability to monitor social media performance, create regular reports and provide insights to improve performance
4. Strong organisational skills with the ability to manage multiple projects and deadlines effectively
2. Proven track record of managing social media accounts with a strong understanding of popular and emerging social media platforms and best practices
3. Proficient analytical skills with the ability to monitor social media performance, create regular reports and provide insights to improve performance
4. Strong organisational skills with the ability to manage multiple projects and deadlines effectively
Qualifications
No specific qualifications required for this post.
Provisional Interview Dates
To be confirmed.
Additional Information
How To Apply
For further information on this vacancy please download and review the “Person Specification” which you will find below.
Skills For Success Competency Framework B
To apply, you must fully complete and submit an online application via this website before the closing date using evidence based examples to demonstrate your knowledge/skills (300 words). Remember, your answers should be clear, concise and reflect what actions you undertook. You may want to use the STAR(R) approach to respond to each criterion.
To learn more about this opportunity, please contact Linda Jamieson at [email protected]
The Scottish Government is a diverse and inclusive workplace and we want to help you demonstrate your full potential whatever type of assessment is used. If you require any adjustments to our recruitment process, please let us know via [email protected]
As part of any recruitment process, Scottish Government and associated public bodies collects and processes personal data relating to job applicants and applicants for public appointments.
Personal information you provide in the recruitment process will be made available to Scottish Government and our additional data processors.
Scottish Government
www.gov.scot
Edinburgh, United Kingdom
Nicola Sturgeon
$25 to $50 million (USD)
1001 to 5000 Employees
Government
National Services & Agencies
1885
