Job description
Responsibilities
- Operate as the main focal point for everything to do with social media.
- Enhance and deliver the brand voice, tone and values across all social channels.
- Create & coordinate social media content for: Instagram (grid, stories, IGTV, Reels), Facebook, Pinterest, TikTok and other relevant new social platforms that may arise.
- Control a dynamic posting schedule to ensure consistent posting of engaging content across all channels.
- Monitor all activity across social channels, moderate discussions and be the social expert - have a good understanding of audience behaviours on key social channels and understand how content should respond to this.
- Search for and repurpose User Generated Content (UGC)
- Create and edit images using Photoshop and build up a repository of images
- Work with team members to create more suitable imagery.
- Regularly create and edit videos using editing tools. Creating content by briefing colleagues to film and by filming it yourself.
- Monitor and share the latest social media trends and new social opportunities to ensure the business is at the forefront.
- Review data, weekly and monthly summaries/ dashboards of all activity and results, measuring achievements against objectives and working proactively to make suggestions and recommendations based on KPIs.
- Be the main social contact for sharing learnings and best practice to support the social media growth and engagement.
What you'll need:
- 3 years'+ experience managing social media accounts, with an established brand.
- Managed and grown social media accounts of 100k+ followers
- Launched at least one new social media account (e.g. TikTok) in role
- Had demonstrable impact in social channels you have managed - i.e. increased engagement levels, increased followers
- Competent in using Facebook, Instagram, YouTube, TikTok, co-schedule (or other social media scheduling tools), Photoshop / Canva or similar, Camtasia / FinalCutPro or similar. Please note that image creation skills are a prerequisite for the role
- Creative copy writing and image editing skills
- Good video editing skills to create small interactive assets
- Good understanding of digital marketing
- Meticulous eye for detail, excellent grammar and proof reading ability
- Lots of enthusiasm for the organic formulation sector - you don't need to be an expert, but if you're willing to learn that's great!
- Comfortable in front of the camera
Job Type: Freelance
Salary: £23,992.00-£32,912.00 per year
Benefits:
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Social media marketing: 2 years (required)
- social media: 1 year (preferred)
Work Location: Hybrid remote in London
Expected start date: 01/02/2023