Social Media & Community Executive (6 Month FTC) London, England

Ted Baker

Full Time London, England 26702 - 35363 GBP ANNUAL Today

Job description

TED’S MISSION STATEMENT

Our Mission is to build a successful company through the creation of a leading designer brand. By conducting ourselves in an efficient and courteous manner and by maintaining Ted’s high standards and integrity, we pride ourselves in always being in a position to satisfy the needs of our customer. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question: ‘Would Ted do it that way?’

WHERE DOES THIS ROLE FIT WITHIN TED'S TEAM?

The role of Ted’s Social Media & Community Executive is to help manage the day to day running of all the social channels, ensuring Ted’s brand vision and tone of voice is consistent across all channels. Responsible for ensuring creativity across all social content to ensure it is engaging for our audience. Ted’s Social Media & Community Executive will help to increase the brands presence and enhance sales by assisting the implementation of forward thinking social strategy in line with the brand’s marketing calendar.

Reporting to: Social Media & Community Manager

MAIN RESPONSIBILITIES

Responsible for the day to day management of our social media platforms. Execute content across all channels using various social media scheduling tools, including some paid support.

o Concept and design concepts for posts across all channels (Instagram - Grid, Posts, Stories, Reels, IGTV, Facebook, Twitter, Pinterest & TikTok)

o Generate lists of content creators we can collaborate with across IG Lives, IGTV, Reels and TikTok.

o Support in the planning of expanding our channels and driving channel innovation through our community.

Support in the planning and execution of campaign and product launches in a social first manner

Report on success of campaigns and content, suggest recommendations for improvement

Supporting weekly social media planning across UK and EU channels

Liaise with the creative team to ensure specific content is created for all social channels

Build great relationships across the business including buying, merchandising, digital, and marketing to ensure all product, trade and design messages are relevant and timely to support the whole community strategy

Support internal & external advocacy program at Ted Baker with a social media approach

Work closely with the PR, Influencer & Community team to align all on UGC content to support seasonal campaigns and amplify the Ted Baker community

TOOLS OF THE TRADE

Previous experience managing social media channels, preferably within a fashion brand

A professional qualification i.e. degree, national diploma or HND

Creativity and ability to write copy

Experience with Canva, Miro or the Adobe Creative Suite

Experience working with a social media tool, such as Sprinklr and Sprout

A natural curiosity and love for the fashion industry, keeping up to date with the latest social trends and opportunities

Ability to capture video and still content on the go, for channels such as Instagram Stories. Use of a DSLR is recommended but not essential

Experience using Facebook Ads or Business Manager is a plus but not essential

PERSONAL TRAITS

Creative by nature

Naturally curious, should ask - what if?

Dynamism and ambition

Proactive attitude. Doing not saying

Excellent communication and people skills.

Cool head under fire as the projects will come thick and fast

TED’S VALUES…

AUTHENTIC We have the freedom to be our ‘best self’, being true to ourselves and others

KIND We try to do the right thing: for each other, our communities, our planet and for Ted

CURIOUS We are hungry to explore, innovate and think differently

COURAGEOUS We have the confidence to be brave, have fun and discover the unexpected

INCLUSIVE We embrace and respect individuality and celebrate difference & diversity

Ted Baker is committed to equal opportunities and embraces diversity, understanding the needs and benefits of a balanced, inclusive workforce. We do not tolerate any harassment or discrimination towards any of our candidates or employees. We are proud to be an equal opportunities employer.

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