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Job description

Full-time, Permanent - Based in Cardiff Office. Salary: From £25,000 DOE

The Role:

We are seeking an experienced and motivated Influencer Marketing Specialist, with exceptional negotiating skills, to join our team and play a pivotal role in enhancing our brand presence, engagement, and growth across various digital platforms.

Role Summary:

Influencer Strategy and Collaboration:

• Develop and manage end-to-end influencer campaigns that aligns with the brands goals.
• Influencer identification and outreach. Strong negotiation of rates. Provide influencers with campaign briefs, key messaging, and KPI’s.
• Manage collaboration admin (giveaways & brand partnerships) and social-first. influencer partnerships – compiling contracts, invoices and monitoring gifting.:
• Develop engaging channel-specific strategies, across Meta, Tik-Tok & Pinterest ensuring brand consistency.
• Understand and research reactive social media trends, updates, and platforms to ensure we’re leading the way both as a brand and within the social landscape.
• Assisting with campaign shoot coordination and securing behind-the-scenes content.
• Lead community engagement across our social channels using live streaming and scheduled content.

Content Creation and Management:

• Manage the creation and production of high-quality social media content.
• Collaborating with the wider team, you will develop highly engaging multi-platform campaigns, focusing on building brand awareness, engagement, and conversion within the target demographic.
• Working with the creative team to ensure the brand is aligned and the content being created is in line with your strategies (briefing graphic designers and content creators).
• Leverage emerging trends to drive brand awareness and conversion.

Analytics and Reporting:

• Report across key performance indicators (KPIs) on a weekly and monthly basis.
• Manage and report on budgets spent across social media along with return on investment.
• Monitor, analyse, and report on the performance of social media campaigns, content engagement, and influencer collaborations.
• Utilise data-driven insights to optimise strategies and demonstrate the impact of initiatives to key stakeholders.

Requirements

• Proven experience in social media management and influencer marketing, preferably in the Beauty industry
• Strong understanding of social media platforms, algorithms, emerging trends and best practices.
• Excellent communication skills with the ability to create engaging and persuasive content.
• Data-driven mindset with the ability to analyse and interpret social media metrics.
• Strong networking and relationship-building skills.
• Experience creating content and influencer marketing strategies.
• Awareness and applied understanding of diversity and inclusion (D&I) within influencer management.
• Knowledge of the creator economy and landscape.
• Essential that you are a proactive self-starter able to prioritise and meet deadlines.
• Experience using web CMS and CRM systems is desirable but not essential.

At our office:

• Located in the heart of Cardiff, offering a vibrant work-life balance.
• Competitive salary, great benefits package and pension scheme
• Become a part of a driven, energetic, enthusiastic and creative team where you can make a real difference
• Office-first, hybrid working model, Friday’s working from home
• A fun and friendly team with regular team-building events
• Fully stocked on healthy snacks, tea and coffee
• A collaborative work environment that values creativity and innovation.
• Professional growth and development opportunities within a rapidly growing company.

If this feels like the opportunity for you, then be sure to include a cover letter with your C.V. At the top of your cover letter write the word observant in capital letters.

Job Type: Full-time

Salary: £24,000.00-£27,000.00 per year

Benefits:

• Casual dress
• Discounted or free food
• Employee discount
• Free parking
• On-site gym
• On-site parking
• Work from home

Schedule:

• Monday to Friday

Application question(s):

• Do you have experience either managing or working within the Influencer marketing space?

Experience:

• Social media marketing: 2 years (preferred)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person