seo analyst Remote
Job description
Zaal Ventures operates two businesses in the travel and software industry : US Ghost Adventures and Junket. It provides tour experiences, hospitality, and ecommerce operations.
The company conducts tours across the nation and operates:
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
This is a remote W-2 role and not a contract position. You must reside within the United States and be fluent in the English language.
Job Description
We are looking for a creative SEO specialist to optimize the content on our website based on analytics and keyword research. The SEO specialist will also be responsible for researching advertising and website layout trends that will generate more page traffic.
To be successful as an SEO specialist you must be willing to keep abreast of industry innovations and trends. A good SEO specialist values quality content as well as technical insight to optimize the website for search engines.
SEO Specialist Skills and Expertise:
- Content background - they will manage our blogs and content strategy, and assist other members of the team
- Experience with affiliate marketing, video editing, and Youtube optimization and monetization
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Implement link building campaigns in coordination with client SEO goals
- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
- Monitor and evaluate search results and search performance across the major search channels
- Communication to team and management on project development, timelines, and results
- Work closely with the other team members to meet client goals
Qualifications:
- 5 years experience in Search Engine Optimization (SEO) and / or Content Marketing required
- Proficiency in MS Office, Google Docs, Dropbox
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
- Experience working with popular keyword tools (Google, SEMRush, etc)
- Experience working with CMS and building/administering content in CMS environments
- Desired: Knowledge of HTML/CSS and website administrations
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field
We offer:
- Competitive Compensation - Best-in-Industry Pay
- Health Benefits
- Paid Time Off – 80 Hours
- Sick Pay – 5 Days
- Remote Work
- A steep learning curve and growth trajectory based on individual performance.
- We offer a positive environment where growth is encouraged and supported by experienced leaders.
- Our collaborative approach provides plenty of opportunities to work as a team. So, if you are looking for career growth where your work makes an impact then you are the right fit for us!
Zaal Ventures is a remote company.
Zaal Ventures is a Veteran-Friendly Employer. We value the perspectives, backgrounds, skills, work ethic and leadership that those who are military connected bring to the workforce.
As part of our People First culture, Zaal Ventures is proud to offer a robust and competitive Total Rewards benefits package.
Zaal Ventures is an Equal Opportunity Employer that celebrates diversity and believes employing a diverse workforce is key to our success. We are committed to providing equal employment opportunities to all individuals.
We are not able to sponsor work visas for this position.
Job Type: Full-time
Pay: $40,000.00 - $45,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Referral program
Schedule:
- 8 hour shift
- Day shift
- Evening shift
- Monday to Friday
- Night shift
- On call
- Weekends as needed
Supplemental pay types:
- Bonus pay
Experience:
- Search Engine Optimization (SEO): 5 years (Required)
- Content Marketing: 5 years (Required)
- Content management systems: 5 years (Required)
- HTML/CSS: 5 years (Required)
- A/B and multivariate experiments: 5 years (Required)
- managing PPC campaigns across Google, Yahoo and Bing: 5 years (Required)
- website analysis using a variety of analytics tools: 5 years (Required)
- working with keyword tools: 5 years (Required)
Work Location: Remote
