seo analyst Berkshire
Job description
About Select
Founded in 2004, Select Car Leasing has clearly established itself as the UK’s largest car leasing company, both in terms of traffic to the website and visibility on Google. Offering the most competitive leasing rates in the market, Select Car Leasing delivered circa 24,000 cars in 2022 and in total circa 70,000 people are now driving a Select lease vehicle across the UK. The business has enjoyed significant growth over the past few years, and with over 6.5 million website visitors during 2022, Select is now one of the largest and most respected automotive sites in the country by website visitors alone.
The Job Purpose
If you live and breathe SEO, we want to talk to you. We are looking for a high quality SEO Executive to take a varied SEO role to help drive this area of the marketing team.
We are looking for a skilled SEO Executive to join our team. As an SEO Executive, you will be responsible for developing and implementing our SEO strategy to enhance organic search rankings, boost website traffic, and drive conversions. In this role, you will have the opportunity to conduct in-depth keyword research, competitor analysis, and comprehensive website audits to identify areas for improvement.
Job Duties
- Develop and execute a comprehensive SEO strategy to enhance organic search rankings, increase website traffic, and drive conversions.
- Conduct extensive keyword research, competitor analysis, and website audits to identify opportunities for optimization and improvement.
- Collaborate with cross-functional teams, including content creators and designers, to optimize website content and structure for search engines and user experience.
- Monitor and analyse website traffic, search rankings, and user behaviour using various analytics tools to identify issues and opportunities for improvement.
- Continuously improve website performance, with a focus on Core Web Vitals and other key performance indicators.
- Stay up to date with industry trends, best practices, and algorithm updates to ensure our SEO strategies are effective and up to date.
- Manage the relationship with our external SEO agency, review their recommendations, and implement appropriate actions to achieve desired results.
- Report regularly to the SEO and Website Lead, providing updates on key metrics, progress, and the effectiveness of our SEO strategies.
Experience and Knowledge
- Proven experience as an SEO Executive or similar role, with a track record of improving organic search rankings and driving website traffic.
- Hands-on experience conducting keyword research, competitor analysis, and website audits using industry tools and platforms.
- Familiarity with various SEO techniques, such as on-page optimization, off-page optimization, content optimization, link building, and technical SEO.
- Experience in monitoring and analysing website traffic, search rankings, and user behaviour to identify issues and opportunities for optimization.
- Knowledge of Core Web Vitals and their impact on user experience and website rankings.
- Experience managing relationships with external SEO agencies and implementing their recommendations to achieve desired results.
- Strong analytical skills to interpret data, identify trends, and make informed recommendations for SEO improvements.
- Familiarity with A/B testing methodologies and tools to optimise website elements for better conversion rates.
Software Experience and Knowledge
- Proficiency in using SEO software and tools, such as SEMrush, Moz, Ahrefs, Screaming Frog, Majestic, or similar platforms, for conducting keyword research, competitor analysis, and website audits.
- Experience with website analytics tools, including Google Analytics, Google Search Console, and Bing Webmaster Tools, to track and analyse website performance, organic traffic, search rankings, and user behaviour.
- Familiarity with data visualization tools, such as Google Data/Looker Studio, to create visual reports and dashboards for presenting SEO metrics and insights.
- Proficient in using crawl and site auditing tools, such as Screaming Frog to identify technical SEO issues, broken links, duplicate content, and other website optimization opportunities.
- Experience with backlink analysis tools, such as Majestic, Ahrefs, or Moz, to evaluate the quality and relevance of backlinks, identify link building opportunities, and monitor backlink profiles.
- Knowledge of rank tracking tools, like SEMrush, Moz, or SERPRobot, to monitor keyword rankings and track the performance of SEO campaigns.
- Experience with website speed testing and optimization tools, like Google PageSpeed Insights, GTmetrix, or Pingdom, to assess and improve website loading times and Core Web Vitals metrics.
- Knowledge of content management systems (CMS) and their SEO capabilities
- Understanding of HTML, CSS and JavaScript beneficial
What We Offer:
· A great environment with a positive and supportive culture
· Career development and excellent training
· Quarterly recognition awards (peer to peer voting)
· Company Pension scheme
· Discretionary Yearly Bonus (Target & Performance related)
· Staff discounts through Perkbox
· A competitive salary with Yearly Pay Reviews
This is an exciting time to work with our ever-growing company, if this role interests you please click Apply. Our behaviours and values are incredibly important here at Select. We have developed a number of core values that we believe are really key to our success, it's not just what we do it's also about 'HOW' we do things. Our Select Car Leasing Values are 'DRIVE' Dedication, Respect, Integrity, Value & Excellence.
Job Type: Full-time
Ability to commute/relocate:
- Berkshire: reliably commute or plan to relocate before starting work (required)
Experience:
- SEO: 4 years (required)
Work Location: In person
