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seo analyst London, England

Betway Group

Full Time London, England 31434 - 27488 GBP ANNUAL Today

Job description

On average it takes 5 minutes to apply for this role.

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!

Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..

Job Title: India SEO Manager

Department: Country Management

Reporting to: Digital Marketing Manager

The Department:

The Country Management Team is responsible for India’s digital footprint, including traffic generation and conversion across all channels globally.

Customer welfare is forever at the forefront of our strategy at Betway. We want to ensure all our customers enjoy our products in a safe and responsible gambling environment.

Purpose of the role:

Working closely with Digital Marketing Manager, the role is pivotal for the company’s continual growth into 2022 and beyond. The role holder will build a small SEO specialist team, assume responsibility and ownership of the organic traffic across India and subcontinents.

You will be responsible for:

Own and manage the regional budget to facilitate growth in search engine rankings
Formulate SEO outreach, on-site and content strategies to drive profitable SEO growth
SERP positions across head and tail terms, leading to India’s growth in organic traffic
Develop and manage outreach strategy in line with global outreach team
Bring innovation profitable outreach strategy using such tactics as guest posting, infographics, PR, social media, widgets and whitepapers; leverage link-bait tactics utilising in-house content, creative and video assets to generate profitable SEO and brand footprint
Leverage and contribute to the brand and content strategies to maximise SEO opportunities
Look for opportunities for technical improvements and formulate implementation plans
Directing and managing all on-site audits and implementations to ensure SEO best practices are followed and adhered to across multiple Group’s domains and subdomains
Present regular KPIs reports to senior stakeholders showing return on investment and progress achieved
Work closely with other Digital and channel owners (Affiliates, Display, Product, Mobile, and Social) and other teams (Brand, Content, Development, PR, Retention, et. al) to maximise Group’s return from SEO channel.
Regular catch ups with internal web development team to present and project manage SEO relevant / necessary projects to enhance SEO performance of our pages

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will have (Essential criteria):

Excellent written and verbal English
Experience managing SEO budgets to positive ROI and profit levels
Demonstrable track record of developing and executing multi-region advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings in different regions and across different language groups.
Strong technical SEO knowledge and experience
Experience in formulating and delivering SEO content strategies
All behavioural competencies are also essential

It would be a bonus if you also had (Desirable skills):

Basic web development experience (WP, HTML, CSS, JavaScript, CMS)
Experience in PPC
SEO content skills (copywriting, understanding the value of content for SEO, KW density, etc.)
Numerate and interested in working with different data sets to drive actionable results
Experience in working at a large SEO environment covering multiple territories and large keyword sets
Competitive and regulated verticals experience (Betting, Sports, Finance, Health & Pharmaceutical)
Demonstrates consistent logic, rationality, and objectivity in decision making
Demonstrable track record of developing and executing advanced outreach strategies (guest posting, link-bait, content, PR, social media) leading to noticeable improvement in organic rankings in different regions and across different language groups
Familiarity in utilising the following tools to gain actionable insight: Adobe Analytics, Google Search Console, Search Metrics, SEMRush, Ahrefs, Majestic & Ranking Tools (Ranksonic, Moz, etc)
Understanding of CMSs and front-end technologies (HTML, CSS, JavaScript) and how these can be utilised to maximise SEO potential
Knowledge of sports betting and casino games
Hindi language Skills

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation

Enjoy working to tight deadlines
The ability to constructively challenge current thinking in a manner that pushes the boundaries and creates long term competitive advantage
Strategic thinker
A strong communicator at all business levels internally and externally
Excellent organisational skills
Ability to select effective approaches for problem solving based on available information and business objectives

Should you not hear from us within 2 weeks, please assume your application has not been successful.

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