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Who is Cult Beauty?

Well, we're a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We're all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That's why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you'll be encouraged to share ideas and empowered to aim for the skies. We're a team so if we fail, we fail together and try again. Cult Beauty has become the successful world leader it is because of our people. We're a close-knit family that recognises that our collective and community are much more valuable than the sum of their parts. We're not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what 'beauty' is and use our platform to challenge the status quo — both in our industry and society.

Job title: Senior Social Media Executive

Department: Content Marketing

Location: THG Beauty HQ (London/Manchester) / Hybrid

Reports to: Social Media & Community Manager

Direct reports: Social Media Assistant

Who you are:

• A social media expert with 3+ years' experience working in an organic social team and a track-record of delivering growth and success for a retail brand/s
• Performance-driven with plenty of experience using data to guide social strategy, and translating insights into learnings for a wider business
• You have the experience and understanding of working within a retail-driven business; juggling ever-changing business needs and translating them over to social
• A confident and articulate communicator who has experience of working with internal and external stakeholders at all levels
• You are comfortable switching from the granular day-to-day running of a brand social media account (including but not limited to: the planning, creation and delivery of social-first content), to a larger campaign activation or strategic task with ease
• You have a clear understanding of the characteristics and communities across existing and emerging social platforms
• Proactive and extremely organised, with the ability to manage a high output and reactive social media content calendar
• You have an innovative spirit and can identify trends and pitch new ideas
• You understand the significance of community (and the intricacies of channel-specific communities!) and you keep this at the heart of everything you do
• A natural leader with line management experience who remains calm and collected when working within a busy social team

What you will be doing:

As our Senior Social Media Executive, you will be working alongside and reporting directly into our Social Media & Community Manager, and will be responsible for the following:

CHANNEL MANAGEMENT

• Working closely with our Social Media & Community Manager on the implementation of a diverse and reactive social media strategy
• Leading a test and learn strategy across Pinterest, Facebook, and Twitter
• Managing content optimisation across all channels and leading on an ever-evolving 360 channel style guide with our in-house Social Media Creative
• Owning Tier 1 campaign activations end-to-end
• Staying abreast of industry trends, tools and platform functionalities, spearheading the use of these opportunities where appropriate

DATA & INSIGHTS

• Collating data and learnings to feed into daily, weekly, monthly and ad-hoc reports
• Presenting reports (including but not limited to: BAU social reports, quarterly content audits, campaign wrap-ups, trend reports and community sentiment) to the Social Media & Community Manager and the rest of the social team, the Content Marketing Director, and business-wide where appropriate; curating and actioning feedback in a timely manner
• Conducting regular content and competitor audits

STAKEHOLDER & TEAM MANAGEMENT

• Collaborating with Brand Partnerships, Marketing Communications, Trade, CRM and Buying Teams to ensure all social media comms mirror wider business objectives and key messages where relevant
• Briefing external and third-party creators from our brand portfolio whilst ensuring a consistent creative identity and best-practice output on our social media channels
• Line management, training and development of our Social Media Assistant and Interns
  

Must haves:

• Exhaustive knowledge of Instagram, TikTok, Facebook, Twitter, Pinterest, YouTube
• Awareness of social trends, creators and emerging platforms
• Passion for and knowledge of the beauty industry
• Track record of delivering scroll-stopping, social-first campaigns to organic social communities
• Track record of collating data (qualitative and quantitative) and compiling reports to circulate across the wider business
• The ability to work in a reactive, fast-paced and creative environment
• A highly organised, proactive and collaborative nature
• Strong stakeholder management skills – line management experience is a plus
• Excellent command of written English, both creatively and grammatically
• Thorough knowledge of social media and ecommerce analytics tools, not limited to Social Bakers and Google Analytics
• All education is welcome

What we offer in return:

• Health Insurance
• Life Insurance
• Cycle to Work Scheme
• Pension Contributions
• Enhanced Maternity pay
• Enhanced Paternity pay
• Hybrid working options
• Annual wellbeing day
• A day off for your birthday
• Annual charity day allowance
• Excellent discount from the Cult Beauty website!
• Up to 50% discounts on wellbeing products from our parent company, THG

Cult Beauty is an equal opportunities employer, committed to hiring and developing the best talent. Hiring decisions are made solely on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes for you to be at your best, please let us know.