Senior Social Media Exec - Topshop & Topman London, England
Job description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
The Team
Social Media is an incredibly powerful communications platform, and ASOS has presences on multiple social platforms with more than 20millon followers combined. We are responsible for managing and creating content for ASOS’s branded social presences (such as Facebook, Instagram, TikTok and YouTube). We are a nimble team with core members based in London, and other members of the team in New York.
The Social Team, which you will be a part of, is responsible for managing and creating content for ASOS’s branded social presences inclusive of Topshop and Topman.
The Role
As our Senior Social Media Executive, you’ll be responsible for leading the creation of world class social content on our suite of Topshop social channels. Working with the Senior Social Media Manager, you’ll manage our social output for Topshop and Topman. In the role, your key aim will be to develop and help execute exciting content franchises and one-off posts for all channels. This role is predominantly focussed on Topshop but at times might need to work across ASOS channels.
What You'll Be Doing
You will be mostly responsible for all social output across brand channels.
Feed into and execute our per-platform social strategies, as set by your Senior Social Media Manager
Working with the wider team, develop and execute ideas for exciting still image and video shoots across a range of business areas.
Work with the wider Topshop team to manage the content calendar. Liaise with other departments within ASOS to share this, as required.
Collaborate with the marketing, creative, talent and fashion teams to capture, create and commission social media content for the Topshop channels.
Work with the Editorial team to self-sub, and to maintain and manage to global tone of voice across all content.
Work with the Social Insights team on social reporting, ensuring you are rigorously tracking the performance of all content and enabling this data to be fed into future channel strategies.
Work with the talent team to identify relevant creators and influencers to work with.
Work with the Social Insights team and the Senior Social Media Managers to implement findings from the monthly and quarterly reports.
Developing and maintain excellent relationships within the business i.e. Retail Teams
Work with partner brands on developing and executing shoots for a range of business areas.
Self-shoot, upload and edit content where necessary in order to maintain the smooth running of the team.
Ensure competitor research and customer insight are at the heart of all our output.
Ability to create content for both organic, boosted and paid formats, with a clear understanding of the different nuances between the three.
Be proactive with new and emerging platforms and formats on social and encourage first use where appropriate.
Supporting our culture by driving Diversity, Equity & Inclusion strategies.
Who We'd Like to Meet
An enthusiastic team player with a genuine obsession for social media.Extensive experience creating brilliant social media content for brands.
Harbouring a real interest in social media platform changes and news, committed to exploring how ASOS might maintain a first-move advantage on each channel.
Impeccable organisation skills and the ability to keep projects moving and ensure deadlines are met.
Ability to act as an ambassador for the ASOS brand on shoots with talent and partner brands.
Strong numerical know-how for reporting and analysing stats.
Copywriting experience and flexibility to adapt across contrasting tones of voice.
An interest in fashion, trends and pop culture our 20-something audience love.
A visual native; keen and critical understanding of creative imagery.
And passion for the Topshop and Topman brand
Additional Information
What's in it for you?
Employee discount (hello ASOS discount!)
ASOS Develops (personal development opportunities across the business)
Employee sample sales
Access to a huge range of LinkedIn learning materials
25 days paid annual leave + an extra day for your birthday
Discretionary performance related bonus scheme
Private medical care scheme
Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
Our Commitments
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how are we doing it?
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
We have several employee networks that operate as safe spaces, to help support and celebrate our people - find out more here.
Do you need any reasonable adjustments? Our recruitment team will be happy to support you in the best way possible if you feel comfortable raising this. It’s also our policy to interview all candidates with a disability who meet the minimum requirements for roles they have applied to.
If you have any questions about the policies we have in place to support our employees (e.g. our parental leave approach), just let our Talent team know.
