Senior Performance Manager London, England
Job description
We’re Atom and our mission is to democratise education. We use machine learning and a visually engaging tech platform to bring a fun, high-quality and personalised learning experience into every child’s home.
We combine exceptional teacher-made content with cutting-edge technology to provide fantastic affordable education to all children globally, regardless of background.
We’re one of Europe’s fastest-growing EdTech startups. Last year we improved the standard of education for over 200,000 students across the UK and Asia. This year, supported by our recent $25m investment from SoftBank, our goal is to reach 560,000 students.
We’re remote-first! While our main office is in London, our team is composed of over 120 people (and counting) working from 10 countries.
Atom Learning's been featured in Otta’s Annual Rocket List: the 100 fastest-growing companies to work for!
The role
We’re looking for a someone who can manage and scale our performance channels for our core B2C product.
You will be obsessed with optimising ads and exploring new opportunities that will help us drive down our Customer Acquisition Cost while growing our customer base. You will quickly understand what makes our customers tick and which segments we should prioritise.You will execute activities cross channel, analyse trends and data, conduct research, and run tests to come up with creative and innovative ideas to hit ambitious growth targets.
We have been successful in the 0-1 phase - we’ve managed to acquired a large market share of the exam prep market. It’s time for you to lead the 1-10 phase and make Atom Learning the go-to platform for all children and parents preparing for 11+ & Grammar school exams.
Who you are
- 3+ years experience working as a Performance Specialist / Manager Manager.
- A track record of delivering growth through Paid Search (Google ads) Paid Social (Meta, Linkedin) and Native (Taboola, Outbrain) and affiliate programmes (Commission Junction).
- You’ve scaled a new performance channel from the ground up.
- You are experienced in using complex data to identify and prioritise campaigns that generate the best outcomes.
- You are an expert in setting up and implementing tracking.
- Experience using various tools including Hotjar, Mixpanel, Tableau, GA4.
What you will do
- Own the Paid Search and Paid Social budget and roadmap for Atom in the UK, ensuring budget is utilised in the most efficient way.
- Work closely with the content and creative teams to plan, test, and execute new performance strategies across digital and non-digital channels.
- Ensure all CPA targets are within the allowable, and we are utilising best practices for all the paid media campaigns.
- Liaise with sales and customer success to maximise customer value and retention for your user group.
- Analyse data to make informed decisions about growth tactics.
- Report bi-weekly on paid channels, ensuring recommendations from this reporting are made and executed.
- Measure key performance metrics to grow online marketing ROI and audience engagement.
Benefits:
- 25 days holiday plus bank holidays;
- 3 days winter leave;
- Remote-first culture with the option to use our Old Street office;
- Annual L&D budget;
- Private medical with Vitality Health;
- EMI options available;
- Access to wellbeing platform;
- Competitive pay;
- Enhanced family leave;
- Monthly remote and in-person events in London;
- High degree of autonomy and exposure to the running of all business areas of a successful startup;
- Brilliant colleagues and the opportunity to become an integral member of a fast-growing tech company.
Diversity & Inclusion at Atom Learning
At Atom Learning, diversity, equity and inclusion are essential parts of our mission. We strive to build an inclusive culture that encourages and supports voices from a diverse range of backgrounds. We know it fuels our creativity and brings us closer towards democratising education for children of all backgrounds.
To achieve this, we commit to fostering an environment where everyone is valued and supported for who they are and in which individual differences and the contributions of all our staff are recognised and protected. We work to ensure that our recruitment, selection and assessment process is based entirely on skills and competencies and that we actively seek talent from all sections of society.
