SENIOR MARKETING MANAGER / DIGITAL PRODUCTS - GENEROUS REMUNERATION + PROFIT SHARE

ABOUT

This is a full-time role, working from home.

We are a 100% remote working company with staff members spread across the world. Our culture is one of dedication, full ownership & empowerment. This is a place for people with integrity, who want to be the best at what they do, and who care about exceeding customer expectations.

You will be part of a team where we all support each other, challenge each other, and use our best judgement.

To learn about the business and view our schedule of events, please visit Proqis.com

No day will be the same, This role should give you the opportunity to stretch your abilities to the max, to see, touch and feel the whole business, the results of your efforts, and have as much responsibility as you can handle.

RESPONSIBILITIES

• You will have ownership for a portfolio of events, ensuring that KPIs are met. You will be constantly innovating and testing your new ideas.
• Maximizing our Hubspot Marketing Enterprise platform fucntionality to maximize visitors and conversions into leads and customers.
• An exceptional copywriter, who can create compelling benefit driven email copy and CTAs. You can also write long-form blogs on technical business topics, and write and design high converting landing pages.
• Strong design sense, ability to design graphics for email campaigns and blog portal, using Photoshop / Canva. You have an eye to good design, be it emails, newsletters, blogs, CTAs, thumbnails, landing pages, sales materials and brochures.
• Plan and implement integrated marketing campaigns for virtual & in-person events, and a range of digital products such as managed webinars, research reports, lead gen campaigns. E.g. Email, SMS, Voicemails, Online, SEO, PPC & Social Media & Direct Mail.
• Create and take full ownership of the content/inbound marketing strategy TOF, MOF, BOF, for virtual & in-person events, and a range of digital products such as managed webinars, research reports, lead gen campaigns using Hubspot.
• Maximise opportunities through all our event stakeholders e.g. speakers, sponsors, advisory board etc
• Negotiate superior long-term and detailed contra deals with key strategic partners
• Develop campaign to generating leads at optimal conversions for the sponsorship and exhibition sales team.
• Develop comprehensive cutting edge marketing plans for each of your events.
• Conduct A/B tests
• Conducting regular competitor analysis of best practice.
• Overall website management, including interface standards, release schedules, site interactivity and lead generation. Ensure that web content, web offers and online elements are continually evaluated, updated and enhanced.
• Exceed ROI, Revenue & Lead Gen. KPIs
• Oversee our website, brochure, and communication strategies to ensure that the design, messaging and “feel” of each event is appropriate for the target market.
• Identify and execute database build opportunities, and employ advance database segmentation and communication strategies.
• Analysis Marketing Plans daily to maximise Hit Rate. ROI & Profit and demographic performance reflective of the marketing brief.

REQUIREMENTS

• You prefer to work remotely/from home if given the choice. You are fully commiited to working remotely, and this is not a temporary measure due to Covid-19. Your home office set-up is geared for high productivity working.
• You must have at least 4 years of demonstrable experience and a proven track-record in producing successful, detailed off-line, on-line & inbound (using a marketing automation platform, ideally Hubspot, but not essential) conference marketing plans, analysis and executing the same, within the open enrolment B2B senior-level conference sector that is positioned at an attendee point of between £1500 to £3000.
• Marketing Degree Level Education (2:1 Minimum) & Relevant Professional Marketing Qualifications
• Exceptional verbal and written communication skills. Top-notch writing skills are essential for email campaigns, workflow emails, events sites, blog content, and landing pages.
• You need to have natural tech prowess, and be proficient in the myriad systems, apps, and plugins to maximize the digital products experience, collaboration, productivity and automation.
• Good graphic design skills for email, blog, and landing pages.
• Confident is creating Marketing Plans for high-ticket paid for launch events with NO database and achieving ROI targets.
• A strong preference is for experience at highly regarded traditional business conference houses, as opposed to publishers, where the marketing plan might be more reliant on the publications readership.
• Experience of marketing launch events and large-scales events.
• Experience of content / inbound marketing strategies, social media marketing, SEO, PPC and execution of the same.
• Ability to juggling multiple projects on multiple time scales with multiple deadlines, all of which require new ideas, new ideas, and then some more new ideas. So the ability to work under pressure, be organised and multi-task is key.
• A deal maker, strong negotiator and sales person at heart. Previous sales experience is also a major plus.
• Positive, Confident and Professional. A Can-Do Work Ethic. Willing to put the hours in to hit deadlines. High Energy, Resilient and Well Organised.
• Willing to working the hours related to the conference staging location e.g. USA
• Ruthless prioritization skills and scrappy resourcefulness and a resolve to just get things done, while being calm under pressure.
• Curious self-starter who loves to anticipate needs and find creative ways to meet them. Do you have supernatural anticipation, see ten moves ahead, and anticipate issues before they become full blown problems, or able to anticipate needs and see beyond the obvious solutions,
• You thrive on finding new and better ways to do your job, and generate new ideas continously. You are highly curious, and a strong appetite to learn.
• Strong project management experience.
• Ability to work under pressure, to tight deadlines with minimal managemen

RENUMERATION/FEE

Generous renumeration/fee and bonuses based on experience & track record

HOURS

Because this role is based remotely, you can be based anywhere in the world, as long as, where required you can adapt your hours to the event staging locations. We can also provide flexible personalised working hours that can either be full-time, part-time, or freelance.

APPLY

Due to the volume of applicants, only those shortlisted will be contacted.