Senior Marketing Manager Southampton, England
Job description
We’re Hiring a Senior Marketing Manager
Location: Hybrid (Remote + Southampton HQ + Travel)
Salary: £60,000 to £80,000 + Bonus + Benefits + Employee Share Incentive Scheme
Alliants is on a mission to build the best digital experiences for the world’s most respected luxury hotel, travel and retail brands… and we’re seeking a Senior Marketing Manager to join our expanding Sales & Marketing team. Can you see yourself thriving in an innovative, growing SaaS company?
Join us on our journey, we are all-in on building the future of digital experiences
The Role
The Senior Marketing Manager is a role that underpins Alliants’ growth and assumes responsibility for creating the business’ marketing campaigns and developing our brand's marketing presence.
Reporting to the SVP Commercial, this role will be responsible for developing marketing campaigns and initiatives, creating marketing briefs for all key strategies and coordinating delivery. The role requires you to work closely with our internal Product and Sales teams to make sure our customers' experience is at the heart of everything we do. You will also manage our external teams such as our Creative and PR agencies to ensure all marketing campaigns are in alignment with business objectives.
The Senior Marketing Manager role works to define, build and scale our marketing campaigns, in a bold, fast-moving organisation to enable our company success. Responsibilities include:
Some key area’s you’ll be working on:
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Conception, development and implementation of marketing plans
- Ensuring the implementation of effective marketing campaigns
- Defining and managing our marketing budget, monitoring, reviewing and reporting on ROI against KPI’s
- Managing Performance Marketing (SEO, Paid Search, Social)
- Increasing our presence on review sites such as G2
- Event and Conference planning and support
- Building out and owning Marketing Automation platform to build audiences and generate leads for our Product and Services Offerings
- Working closely with Sales to understand the required Sales and Marketing collateral and materials, including an understanding of complex account based selling processes
- Working closely with Product and Services team to build out marketing collateral and materials, understanding our Unique Selling Points across all products and services
- Reviewing and reporting on all areas of the marketing strategies and its implementation
- Managing the corporate brand identity in consultation with Senior Managers and Executives
- Managing our Creative Agency and PR Agency, including but not limited to: the creation and execution of the creative strategy, creative briefs for marketing campaigns, input to and execution of agreed PR strategy and execution of social media planning and execution (predominantly LinkedIn)
- Collaborating with senior team members across all departments (Sales, Design, Product & Professional Services) to uncover insights and create innovative marketing and branding strategies
- Identifying ways to grow the Marketing Department and secure resources
- Conducting regular strategic analysis that will help guide marketing messages
- Working to continuously ensure the marketing goals are communicated across the entire organisation, including strategies, progress, results, learnings, and relevant industry trends.
Important to have:
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Demonstrated progressive experience managing, leading and delivering marketing campaigns in a collaborative environment
- Proven experience building and leading a team in a fast-paced, growing company with accountability for financial performance based on return on investment versus KPI’s
- Hands on operational experience in delivering, implementation and reporting on a global level
- Working closely with a Sales team to ensure marketing messages are both relevant and aligned with industry challenges and core area of focus
- Hospitality and/or technology software experience
- Experience with key Sales and Marketing tools (for example, Salesforce, Google Analytics etc)
- Ability to travel up to 20%
Who are Alliants and what do we do?
At Alliants we help many of the world’s most respected luxury hotel, travel and retail brands to deliver exceptional experiences through the software we build. Since 2009, we’ve gone all-in and built award-winning mobile apps, chat applications and SaaS products, we’ve changed the face of the digital guest experience and we indulge millions of users each day with our technology.
What’s in it for you?
We’re a friendly, mission-driven bunch that values inclusion, learning and development, and transparency. Check out our benefits:
A competitive salary
Up to 10% annual bonus
️ Remote & flexible working
️ 25 days holiday + public holidays
Generous level of stock options
Private healthcare
10x Life Insurance up to £500k
Monthly takeaway allowance
Pension with matched employer contribution
£1,500 training and development budget each year
You can view some of the amazing brands and exciting projects we work on.
If interested or would like to know more, please click apply.
