Senior Manager London, England
BT
Full Time
London, England
65000 - 92000 GBP ANNUAL Today
Job description
Senior Manager, Field Marketing
Job Req ID: 18899
Posting Date: 5 Aug 2023
Function: Product & Propositions
Location:
One Braham (4140), London, United Kingdom
Salary: Competitive salary plus benefits
Closing Date: 18/08/23
Location - Birmingham, Bristol, London, Manchester
Why this job matters
The Senior Manager, Field Marketing will be responsible for marketing into the sales channels in the CPS and global teams structure, and where relevant, mid market/LBs (in alignment with channel marketing as appropriate) and be responsible for bottom of the funnel marketing to drive velocity of conversion, the segment marketing plans and responsible for all go to market executions into the sales teams including ABM, events and hospitality (including GAB), major campaign activations, case studies, customer demand marketing, lifecycle comms, sales hubs to drive conversion and loyalty into our global and CPS segments.
The Senior Manager, Field Marketing will understand the outcomes our CPS and Global sales teams need from marketing and be responsible for ensuring we support MTP delivery and representing the marketing team as figurehead into the channels.
The Senior Manager, Field Marketing will understand the outcomes our CPS and Global sales teams need from marketing and be responsible for ensuring we support MTP delivery and representing the marketing team as figurehead into the channels.
What you’ll be doing
- Key interface into the CPS and Global segments accountable for collating the holistic channel marketing plan which articulates al marketing activity relevant to the segments, and activation of the plan to ensure the plan is joined up e2e across all customer touchpoints. This includes:
- Activation and enablement of major campaigns effectively into channels and report KPI and metrics into the segment
- Bottom of funnel engagement and optimisation relevant to the field team and customers
- Specific customer demand marketing campaigns (including AMB), with ownership of the creative brief for digital teams / studio / agencies to create against
- Events, hospitality, GAB
- CEC
- Vertical and thought leadership positioning relevant to large corporates, in alignment with the marketing strategy
- Lifecycle comms, with ownership of the creative brief for digital teams / studio / agencies to create against
- Segment specific quarterly and annual marketing investment, as aligned with strategy lead. Tracking and monitoring ROI of marketing spend, setting KPI’s for all activity
- Oversee and coordinate holistic review of all segment impacting marketing performance tracking and reporting and communicating these to stakeholders
- People engagement
- Management of all channel senior stakeholder material (BURs, MTP, Performance etc)
- Major bid support
- Adapting marketing support and activity to be relevant to the varying needs of the field teams and setting high quality standards
- Identifying field specific opportunities / focus areas for product and partnership team
- Activating marketing strategy with relevant content, sales briefings, presenters, customer content etc
- Lead, develop and motivate a high performing team within marketing
- Significant contributing personality on the Marketing Senior Management Team representing your team and the wider Marketing teams in general.
Key Skills
- Market Understanding and Competitor Analysis: Broad understanding of the telecommunications market, adjacent markets, and competitors. Includes knowledge of global MNCs, corporate, and public sector organisations, while prioritising diversity and inclusion.
- Strategic Thinking and Performance Drivers: Proficient in business strategy and organisational performance drivers. Knowledgeable about people-driven performance and financial literacy, aligned with diversity, inclusion, and gender neutrality.
- Data Integration and Insights: Ability to gather and synthesise data, insights, and analytics from various sources. Applies data-driven solutions to shape marketing plans, ensuring diversity and inclusion are considered.
- Collaborative Marketing Approach: Skilled at collaborating with marketing colleagues to communicate effective marketing plans. Ensures end-to-end consistency and inclusivity for internal sales channels and customers.
- Partnership Building and Talent Development: Builds partnerships and fosters trust across BT while promoting diversity, inclusion, transparency, safety, and talent development. Acts as a role model for leadership standards with a focus on diversity and inclusion.
The skills you’ll need
Customer Lifecycle
Marketing Strategy
Lead Generation
Stakeholder Management
Budgeting
Campaign Strategy
Campaign Development
Campaigning
Marketing Automation
Data Analysis
Brand Strategy
Digital Marketing
Customer Relationship Management
Campaign Optimisation
Customer Segmentation
Our leadership standards
Looking in:
Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.
Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.
Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.
About us
BT is part of BT Group, along with EE, Openreach, and Plusnet.
Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding.
We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’
We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.
This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.
BT
www.bt.com/careers
London, United Kingdom
Philip Jansen
Unknown / Non-Applicable
10000+ Employees
Company - Public
Telecommunications Services
1846
