Senior Insight Analyst (Retail / CRM & Loyalty / Digital Product) Heathrow, England
Job description
This is a key time to be joining British Airways as we Build a Better BA. We take huge pride in our past – but we’re looking to the future as an airline that loves embracing the best of modern Britain. Our country’s creativity, diversity, style, wit and warmth are the same special qualities that make us who we are. If you’re made of the same qualities as us, you could soon be part of the next chapter of our story. Together as one team, we’re connecting Britain with the world and the world to Britain like no one else
What you’ll do
You'll own & deliver the day-to-day analytics output for a defined area of responsibility within one of the Retail & Trading, CRM & Loyalty, or Digital Product & Experience analytics teams, developing a deep understanding of your business area
Key duties
- Delivering accurate and timely insight and analysis for your business
- Critically evaluating output (demonstrating understanding the “why” behind the numbers)
- Identifying and communicating recommendations to your business area
- Looking beyond the numbers to create robust data-driven business recommendations, which improve the quality of our decision making and feed into our roadmaps and strategy.
- Highlighting site enhancement opportunities, issues and performance improvements.
- Developing, maintaining, sharing and seeking out the best analytical practices within the team and wider analyst community.
- Championing the use of data and analytics in business decision making, recommending new opportunities for data usage, capture & storage
- Shaping the data and analytics requirements within digital roadmaps as appropriate.
What we’re looking for
You'll have advanced analytical skills applied in a relevant role. To be successful you'll need self-motivation and be commercially astute with experience in structuring business problems into data queries. The role requires skill in interrogating and interpreting complex and disparate data, and you'll also need the ability to critically evaluate outputs, and identify recommendations.
About you
- Skilled data storyteller who can effectively structure and communicate results and recommendations to diverse audiences with varying levels of technical ability
- Deep proficiency with Web Analytics Tools (e.g. Adobe or Google)
- Expertise with relevant Visualisation Tools (e.g. Tableau/PowerBI) and techniques
- Deep proficiency querying databases with SQL is essential. Proficiency in relevant programming languages (e.g., Python) advantageous.
- Proficient in data cleansing, manipulation, extraction and exploitation.
- Ability to embed in project teams whilst still playing a key role within the analytics team.
- Excellent time-management skills, and comfortable in a fast-paced corporate environment
Our Corporate and Support roles come with big potential to make your mark on our business. The airline industry changes so fast that we’re constantly evolving and finding new ways to impress customers and get ahead of our competitors. If you’re an innovator and brave and bold thinker, you will be in your element at British Airways.
Your impact on British Airways will be rewarded with a competitive rewards package plus the opportunity to develop and progress your career in many directions.
Not only will you have the chance to further your career development within BA, you’ll have access to our competitive reward and benefits package. This includes core company paid benefits such as a Defined Contribution pension scheme, generous Life Assurance cover and a whole host of options to support your physical, mental and financial wellbeing. You can also sign up for a range of voluntary benefits such as Private Medical cover, Dental and Critical Illness cover, Technology Scheme, Cycle to Work and Electric Car Scheme. And of course, you’ll be able to enjoy the benefit of staff travel as soon as you join us
We are an equal opportunities employer and value diversity at British Airways. We do not discriminate on the basis of race, religion, age, marital status, veteran status or disability status. This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
N.B. We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities
