Senior Growth Manager London, England
Job description
Here at Gousto, we are on a mission to become the UK's favourite way to eat dinner!
Whether it is creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto.
We are committed to equality of opportunity across our organisation. At all levels we promote equality, ensuring our people are consistently treated in a fair and equal manner.
If you need reasonable adjustments at any point in the application or interview process, please let us know.
In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).
Role: Senior Growth Manager (Retention)
Location: London, we offer a mixture of hybrid and office based working.
Employment Type: Full Time, Permanent
Here at Gousto we have an incredibly exciting opportunity, in the form of a Senior Growth Manager (Retention). Reporting into the Head of Growth (Retention) you will be responsible for growing revenue & orders from our existing customer base.
The Growth team at Gousto is responsible for driving the order frequency of our customers (help them make their Gousto box a weekly habit!), preventing customers from leaving us, and leading our winback campaigns (help customers rediscover Gousto), and growing our Refer-A-Friend marketing channel forms a key part of the role.
To do this you'll work cross-functionally with teams in digital product, creative and finance to deliver initiatives across the digital product experience and improve engagement through a range of communication channels. This is a high visibility commercial role, with a huge potential for impact in driving business performance!
Some examples of what you could be working on...
- Fully personalising our onboarding journey
- Owning and planning promotions for all customers
- Scaling our biggest channel, Refer-a-friend
Core Responsibilities:
- CRM. Own our customer comms strategy for a few key areas of the customer journey - across creative, channel optimisation and engagement. Build exciting and compelling communication tests for our various channels to drive engagement and orders across the entire lifecycle
- Campaign Management. Lead on creation and optimisation of seasonal campaigns to drive orders and referrals, collaborating with Brand, Creative, Legal, and Tech teams.
- Customer value management. Identify and action areas to improve the profitability of our existing customer base; through incentivisation, digital & physical customer experience and communications.
- Digital Product. As part of the Activate Tribe (a wider cross-functional team that include DP, Tech, UX/UI, DS, Analytics, Finance, Insights, Marketing) - work with Product Managers to define & execute against the most impactful opportunities to drive order frequency and prevent customer churn
- Reporting. Analyse tests and campaign performance, recommending improvements to optimise journeys from results
Who you are:
- Strong experience relevant fields including: Retention, CRM, Digital Product Development, Growth Marketing, Product Marketing, Analytics.
- Proficiency in various ESPs with extensive experience in building campaigns, managing data, segmentation and email automation.
- Proven experience in launching commercially successful, customer insight-led campaigns.
- Highly analytical, with strong numerical skills
- Experience with best practice A/B testing. Running multiple experiments with excellent pre-test analysis, execution, and results.
- Experience leading cross-functional projects where you drove change across the business.
- Ability to thrive in a fast-paced environment. You love making things happen at pace
- Experience working with a technology to deliver meaningful improvements to product metrics.
- Line management experience would be highly desirable although not essential
Additional Information
Visit our website to view our benefits: https://www.gousto.co.uk/jobs
