Senior Global Brand Manager London, England
Job description
ABOUT SOTHEBY'S
Established in 1744, Sotheby's is the world's premier destination for art and luxury. Synonymous with innovation, Sotheby's promotes access, connoisseurship and preservation of fine art and rare objects through auctions, private sales and retail locations. Our trusted global marketplace is supported by a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.
THE ROLE
The mission of Sotheby's is to deliver the most compelling experiences filled with story-worthy moments of discovery and connection that deepen client relationships, bring the brand to life, drive word-of-mouth and increase lifetime value.
The Global Senior Brand Manager will support the Global Brand Director in building a distinctive platform and profile for Sotheby's. This includes aligning and integrating with the broader art and luxury ecosystem through partnerships and programming as well as working with regional leadership.
RESPONSIBILITIES
- Act as brand guardian to ensure adherence to brand identity and guidelines, aligning with direction given by the Global Brand Director and Global Head of Creative Services.
- Collaborate with the Global Head of Content and Global Head of Proposals to project Sotheby's unique heritage, ecosystem and commitment to innovation.
- Optimise client cultivation via Sotheby's Preferred and Sotheby's Talks, managing all promotional elements and maximising reach where appropriate.
- Structure the annual marketing calendar, overlaid on our sales calendar, art fairs, and major exhibitions, in conjunction with the Global Brand Director. Cross-check with Chairmen and Departments to align focus and priorities.
- Align platforms and resource allocation with the Fine Art division, departments and regions for business getting and sale promotion.
- Develop distinctive annual brand campaigns, including major anniversaries and art world events, with the Global Brand Director and Regional Directors of Marketing. Ensure implementation worldwide, in particular the Editorial Board.
- Support the Head of Equity and Impact on any CSR initiatives.
- Amplify Sotheby's Services such as Valuations and Restitution, establishing best practice for Valuations Days and developing seasonal campaigns where necessary.
- Manage on-going relationships with strategic media partners and external talent, leveraged across events and content.
IDEAL EXPERIENCE & COMPETENCIES
- Bachelor's degree
- 7+ years' experience in brand and event marketing amongst HNWI
- Passionate about art and luxury and knowledgeable about the larger market ecosystem
- Solutions-oriented with strong project management skills
- An unwavering attention to detail and uncompromising standards
- Ability to collaborate in a team environment and as well as work independently
- Able to prioritize in complex, fast-paced environment working on several different and variety of projects at one time to tight deadlines
- Excellent verbal, written communication, and presentation skills, as well as good interpersonal skills
- Proficient use of Outlook, Work, PowerPoint presentation development and Excel
- Additional languages a plus
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The Company is an equal opportunity employer and considers all applicants for employment without regard to race (including, without limitation, traits historically associated with race, such as natural hair, hair texture, and protective and treated or untreated hairstyles), color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state/province or local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
