senior director product marketing New York, NY
Job description
Calling all innovators - find your future at Fiserv.
We're Fiserv, a global leader in Fintech and payments, and we move money and information in a way that moves the world. We connect financial institutions, corporations, merchants and consumers to one another millions of times a day - quickly, reliably, and securely. Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, we're involved. If you want to make an impact on a global scale, come make a difference at Fiserv.
Job Title
Sr. Director, Product MarketingJob Summary:
The Sr. Director of Product Marketing will be responsible for developing and executing the strategy to bring the restaurant solutions portfolio to life through differentiated GTM plans that speak to the needs of the diverse restaurant segments and archetypes. This role sits at the critical intersection between Product and Marketing, and is accountable for developing and executing strategy, along with their direct reports, for the entire product lifecycle from influencing roadmaps, to launch, to adoption, and includes ownership for positioning and storytelling, competitive intelligence, .com & demand gen messaging, pricing and packaging, and sales enablement.
Responsibilities:
Leading the Product Marketing Team: Coach, lead, manage, and inspire a high-performing results-oriented team.
Developing and executing the product marketing strategy: This includes market positioning, messaging, product launch plans, sales enablement, competitive analysis, across multiple segments and archetypes
Developing go-to-market (GTM) plans: This includes creating briefs for demand generation activities, thought leadership programs, and enablement and managing website product pages and demand gen stories.
Driving product growth and adoption: Drive product growth and adoption, resulting in increased revenue, customer satisfaction and business success.
Collaborating with cross-functional teams: Working closely with Product Management, Growth and Brand Marketing, Sales and Customer Success to drive the GTM strategy and ensure a consistent customer experience.
Leading the development of sales enablement tools: Creating tools and product collateral to support the sales team.
Monitoring market trends and competition: Keeping up-to-date on market trends and the competitive landscape, and continuously improving product offerings and messaging to stay ahead of the market.
Conducting market research: Understanding customer needs and the competitive landscape and using the information to inform product and marketing strategies.
Skills and Attributes
10+ years of product marketing experience, preferably for B2B SaaS
Ability to successfully build, lead, manage and coach a diverse team.
World-class storytelling skills
Demonstrated success leading the development of marketing and audience strategies, creating go-to-market plans, product positioning and measurement frameworks for a portfolio of products and brands
Results-oriented and data-driven, using data to identify problems, find opportunities, and drive improvement in our marketing and growth efforts
Ability to think strategically, solve problems and make complex decisions
Successful track record collaborating with cross-functional teams to drive alignment and action
Keen ability to influence decision makers
Unrelenting champion of the customer
Always willing to roll up your sleeves and execute in addition to developing strategy
Passion for restaurants, hospitality and industry-related technology
Salary Range
$0.00 - $0.00These pay ranges apply to employees in New York and California. Pay ranges for employees in other states may differ.
Thank you for considering employment with Fiserv. Please:
- Apply using your legal name
- Complete the step-by-step profile and attach your resume (either is acceptable, both are preferable).
What you should know about us:
Fiserv is a global fintech leader with 40,000-plus (and growing) associates proudly serving clients in more than 100 countries. As a FORTUNE™ 500 company, one of Fast Company’s Most Innovative Companies, and a top scorer on Bloomberg’s Gender-Equality Index, we are committed to excellence and purposeful innovation.
Our commitment to Diversity and Inclusion:
Fiserv is an Equal Opportunity Employer, and we welcome and encourage diversity in our workforce that reflects our world. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other category protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Salary Range
