Senior Digital Marketing Executive Edinburgh, Scotland
Job description
Why Join Apex Hotels ?
You will receive a warm welcome into the Apex family on joining us as a Senior Digital Marketing Executive. We genuinely care about our guests and each other, and we show this through our family values of Trust, Passion, Friendliness and Teamwork. It is these values that support you to be yourself here at Apex Hotels. By bringing your own personality, passion, and ideas to the role, you will add a new dynamic to our innovative and supportive Commercial Team. We believe it is our personality, style and friendliness that make Apex Hotels.
Role Overview:
An exciting opportunity has arisen for a conscientious and detail-orientated marketeer.Supporting the Digital Marketing Lead with the execution, delivery, and optimisation of the digital media strategy across Paid Social, Display, and Affiliate channels for Apex Hotels and its sub-brands. The primary focus of the role is to deliver actionable insight and own end-to-end projects from scoping, strategy, campaign management, and analysis, through to performance reporting. The role will support core business functions, including rooms, food beverage, meetings events, and spa. Working on a hybrid model with two days a week based in our Edinburgh Head Office.
Main Responsibilities:
- Driving the continuous improvement of the digital media strategy
- Day-to-day management of the digital channels
- Paid social advertising – set up, optimisation, tracking and reporting
- Display campaigns – build, performance analysis, optimisation and reporting
- Affiliates – launching, optimisation and reporting of campaigns
- Updating and managing online listings
- Develop measurement strategies, tracking KPIs to assess campaign performance and identify issues
- To provide in-depth analysis and insights to inform customer segmentation
- Assisting the wider marketing team - supporting on key projects and initiatives
- Working in collaboration with internal and external stakeholders to maximise opportunities and achieve targets
About you:
We love to welcome people with different experiences and from different places into our Apex family. We want to ensure you get the best experience from the role you begin your journey with us in. To excel within this role, you will have:
- At least two years of experience in a similar role
- An understanding of the digital marketing landscape
- Google Analytics and Looker Studio expertise
- Experience managing paid social platforms, including but not limited to Meta, or LinkedIn
- Experience managing an affiliate programme and programmatic advertising knowledge would be desirable
You will work with great people, enjoy your time at work, develop new friendships, networks, and skills, and of course you will also receive a competitive rate of pay and a generous range of employee benefits which includes:
- 29 days holiday
- Access to an external Employee Assistance Programme
- Inhouse company interactive employee communication APP
- Entry to our state-of-the-art gym and pools
- Healthy meals to enjoy while you're working
- Training and development from day one
- £200 referral bonus when your friends or family join the team
And once you smash your probation, you’ll also receive ……
- Contributions to a pension scheme
- Critical Illness Death in Service cover
- Employee of the quarter and annual recognition schemes
- 50% discount in our restaurants
- Annual anniversary Complimentary guest experience overnight stay and dinner for two
- Cycle to Work Scheme
- 50% discount in our restaurants
- Discounted room rates
- Spa discount
We encourage you to bring your true self to work. We’ll provide great training and development opportunities, allowing you to flourish in a fulfilling career, reaching your dreams and aspirations. Our family can never be too big, there’s a place here for you. We have one ask - that you bring your personality, ideas, and spark. We’re an innovative, thriving business and we want you to be part of our exciting journey.
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