Senior Digital Creative Strategist – Kings Cross, London London, England

Universal Music Group

Full Time London, England 22000 - 38000 GBP ANNUAL Today

Job description

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.

We will always seek to make appropriate adjustments to recruitment, workplaces, and work processes to be fully inclusive to people with different needs and working styles. If you need us to make any reasonable adjustments for you from application onwards, including alternatives to the online form or to disclose a neurocognitive condition, please email [email protected].

The A Side: A Day in The Life

Polydor is an incredibly hard working and passionate record label. Every staff member lives and breathes what they do and the determination to succeed and deliver for our artists is unrivalled. You would be joining a forward-thinking team that knows the rate of change in the industry and gets ahead of it. We want someone that can come in and deliver amazing campaigns for an incredible roster. We need a team player, great communicator, and positive thinker.

The B Side: Skills & Experience

Be Influential

The Senior Digital Creative Strategist is responsible for developing and engaging fanbases online through effective content. They are tasked with communicating an artist’s identity across all their social channels, and in turn growing their overall audience and engagement.

They will have an assigned roster of artists that lean towards the Alt/Pop genre, and will be wholly responsible for the artists digital campaign strategy.

This involves

Setting the audience growth and engagement strategy for your assigned roster to give each artist consistent momentum from online channels
Pitch for editorial placement of your assigned roster to social partners such as TikTok, and work closely with the creators team on developing a strategy for each artist
Identify content opportunities with the marketing teams and commission social first content to ensure persistent growth and high engagement across artist touchpoints
Work with each artist on your roster to establish their online tone and tell their story through social channels
Fuel growth of our singles & artist brands via creative influencer and creator partnerships
Work with other internal UMG functions like International or Globe to elevate campaigns
Be able to plan and execute interesting activations between artists and creators that cut through online
Report social growth and engagement to the label across assigned roster regularly to the label across all relevant metrics (social, CRM, video consumption etc) and know the audience profile of each of our fanbases
Carry themselves with seniority and be a excellent role model on the team to junior strategists

Be Digital

Responsible for every online touchpoint for an artist and digital hygiene across socials and the web

This includes:

eCRM – direct to fan communications

Developing strategy for data capture and audience engagement across email databases, SMS, online communities, or other owned data channels and making audience appropriate decisions as to what to prioritise
Scheduling & Building email templates
Briefing builds and sends for email HTML to internal and external resource
Analysing results and feedback for future campaigns
Ensuring we’re capturing data at all opportunities, particularly working with contacts in the live sector
Seeing data capture initiatives through from ideation to completion, which includes fulfilling competitions, coordinating terms and conditions, and measuring effectiveness

Commercial focus

Conceiving and briefing initiatives to drive followers across streaming services, including YouTube subscribers, Spotify followers, Apple Music Pre-adds and more
Drive e-commerce success through social media and websites
Maintain artist owned playlists across major streaming services
Optimise YouTube to ensure peak visibility and performance of our videos

Websites and Tech

Oversee the creation of websites, working with internal templates and external agencies
Brief and oversee splash page creation for key campaign moments
Maintain artist websites
Tracked link management
Keep informed of the latest opportunities in tech and apply new opportunities to your campaigns
Use consumer data and research to identify new opportunities and communicate to the marketing and promotions teams
Understand how different audiences engage online and devise audience appropriate digital engagement initiatives

Be Social Media Savvy

Help produce content days
Create assets and tools which are cut through the noise online
Mentor artists on best practices and uses of social media
Identify influencer opportunities and partnerships
Engage with audience appropriate influencers to help grow our artists fanbases
Read social media data and understand what success looks like in a social space
Work with the Senior Social Media Manager and Head of Audience to recruit and manage external social media resource across your roster (agencies/freelancers) when needed
- Feedback on social media plans
- Feedback on regular reports
- Be their key label contact for all things on the project
- Collaborate on content opportunities

Be Strategic

Build and maintain relationships across the industry with social networks, digital agencies, podcasts, influencers, and anyone else that will help us build audiences for our artists
Work closely alongside the Streaming & Commerce team to manage relationships with YouTube, Soundcloud and other DSPs where necessary
Integrate new digital deals/partnerships into marketing and promotional planning
Commission bespoke content and tools for third party placement, particularly across social networks but possibly wider placement
Understand and police the Universal Content Guidelines and educate artist / management on implementation
Negotiate added media value around exclusive content

Work with the Polydor promotions department to exploit every promo opportunity to its full potential online, particularly around TV and radio appearances

Be collaborative

Work with the commercial team to help ensure a consistent dialogue across the label in order to maintain a digital approach
Work with the creative team and media planner to ensure consistency and amplification throughout all artist campaigns

Be A Team Player

Promote basic audience engagement and growth principles in all functions
Collaborate with Marketing, Promo, Creative, Commercial, A&R and your audience team colleagues to fully deliver on an artist vision

Person Specification

A technically astute individual who has experience of working in digital marketing in music and entertainment
Passionate about music, data and the digital landscape
Experience working in teams to deliver multiple fan and partner activations
Knowledge of eCRM best practice and how to grow and nurture email databases
Ability to network and build relationships across digital partners and social networks
Highly organised with the ability to keep calm under pressure
Excellent verbal and written communication skills with the ability to deal with people at all levels within the business
Flexible and able to prioritise own workload
Tactful and diplomatic, especially when dealing with Artists and Management
Software experience with Photoshop, HTML editors such as Dreamweaver, video editing software such as Premiere, excel/Google sheets
Wordpress experience a bonus
Interest in pursuing a career in digital marketing a must
Knowledge of how to get a website live
HTML & CSS skills
Influencer marketing knowledge
Passion for alternative/ pop music desired

Bonus Tracks: Your Benefits

Group Personal Pension Scheme (between 3% and 9%)
Private Medical Insurance
25 paid days of annual leave

Interest Free Season Ticket Loan available
Holiday Purchase scheme
Dental and Travel Insurance options
Cycle to Work Scheme
Salary Sacrifice Cars
Subsidised Gym Membership
Employee Discounts (Reward Gateway)

Just So You Know…

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.

Job Category:

Marketing, Streaming & Digital Media

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