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Senior Digital Content Manager

We’re the UK's number one choice for homewares – we’re ambitious about our brand, about being a good company, and about profitable growth.

With 13 million active customers in the last 12 months, we offer over 50,000 products, including our own Dorma and Fogarty brands, across 170+ stores. We operate the UK’s largest Made to Measure factory for curtains and roman blinds. We’re also developing products to help customers live more sustainably by introducing new materials and circular design and broadening our Conscious Choice product lines.

Our purpose is ‘to help create the joy of truly feeling at home, for now and for generations to come.’ We have three ambitions: ‘ambitious about our brand’, ambitious about being a good company’, and ‘ambitious about profitable growth’. We’re focused on growing as the number one choice for home, furniture and more, loved by our customers shopping more frequently in a fast-moving, post-pandemic environment.

Our Values

Our shared values of 'act like owners', 'keep listening and learning', 'long term thinking', and 'stronger together' help ensure we are always finding better ways of doing things and spending our time focusing on what’s important for Customers & business growth.

The following behaviours are some examples of how these values materialise for the Senior Digital Content Manager at Dunelm;

• Always start with the customer and working backwards to create the perfect balance of Commercial & Brand priorities.
• Be curious, both internally and externally, continuously engaging with our stakeholders across the business, keeping an eye on the competition and latest industry developments.
• Not afraid to learn and try, unlocking innovation and new thinking. Sharing & encouraging others to act on their ideas, supporting & collaborating for team success.
• Create long term relationships with key stakeholders, making time to actively connect with colleagues across the business, with and without an agenda and creating pathways for easy communication.
• Enable progress, making pragmatic decisions and priority calls whilst not losing sight of the goals and responding to risks and issues responsibly

The Team

The Senior Digital Content Manager plays a pivotal role in the running of the site, but also the long-term vision, focused on delivering growth.

The Digital Content team is made up of 4 areas – Launch, Planning, Product Optimisation and Digital Operations. This talented Digital team are responsible for efficiently launching new products on Dunelm.com, through to co-ordinating the customer messages across our digital shop window.

The Role

This role is responsible for all content on Dunelm.com from Product pages to Help Pages, Homepage to Category pages. You’ll work closely with the editorial content team and SEO to ensure we align and maximise key customers and commercial opportunities. Managing both the daily running of the team, but also having the vision to create the future roadmap, the Senior Content Manager will be a strong influencer and able to create strong relationships across the business.

Key Responsibilities:

• Effectively lead the Planning, Launch, Optimisation and Operations team
• Create, maintain, and deliver the Digital content trading plan, ensuring alignment across key site pages such as the Homepage.
• Accountable for the delivery of key seasonal campaigns and events including Sale, Christmas, Black Friday, including making tactical in-event tweaks to maximise sales opportunities.
• Work closely with Marketing Planning team, Commercial, Design and product to drive the D.com agenda
• Key stakeholder of the Product team, championing the development of the CMS, PDP and commercial inspiration.
• Push the boundaries on launch efficiencies, being demanding on what technical advancements are required to further enhance the process.
• Develop a deep understanding of our customer and our business through data, research, and relationships to ensure that solutions land successfully.
• Provide clear progress and performance updates to the business.

You will play a critical role in delivering growth for Dunelm.com, this is a new role and therefore has scope to be shaped within the parameters of the key deliverables. Who you are and how you deliver is just as important to us, as what you deliver, therefore for this role you will ideally be / have:

• A Digital leader with strong experience
• Proven track record of identifying and implementing process efficiencies
• Experience with Google Analytics, Monday.com and content reporting (Content Square) is desirable
• Instinctively commercial
• Awareness / understanding of SEO best practise
• Track record of having delivered change and taking the team through the transition
• A “get things done” mindset, knowing how and when to communicate progress whilst delivering value quickly
• Excellent stakeholder communication & influencing skills
• Natural collaborator and team-player, evidencing a “stronger-together” approach.
• Understanding of UX/UI and experimentation methods
• Coaching and development mindset to continue the progression of the colleagues in your team

Core Behaviors

Communication - Taking the time to engage colleagues with relevant and timely information. Presenting reliable information, building credibility and meeting everyone’s needs. Providing clear, simple and succinct messages that engage others

Connecting - Creating a strong sense of connection and common purpose within the team. Building strong relationships with other teams and connecting colleagues across team boundaries

Adapting - Anticipating pitfalls and responding to issues, having courage to change direction to achieve the required outcomes.

Customer First - Putting the customer and our purpose at the heart of communication and team objectives. Encouraging the team and other teams to adopt an ever more customer first approach. Being an active champion and participant in customer initiatives across the business

Innovating - Being an ambassador for change and new ideas. Turning new thinking into action, delivering change and realising business case benefits. Proactively challenging the status quo, coming up with new initiatives and ways of doing things

Making it Happen - Clarifying roles and priorities and creating delivery plans for the team, monitoring and revisiting as needed. Agreeing realistic but stretching timelines with the team and providing them space and support to deliver actions and objectives. Focused on outcomes and results, maintaining momentum and having contingencies ready for potential pitfalls

Being Resourceful - Creating value and optimising costs. Ensuring productivity by deploying the right resources to meet priorities. Ensuring your teams are operating effectively and efficiently, removing waste and staying lean

We recruit people from all types of backgrounds, who share our entrepreneurial, hands-on approach to work. We are committed to creating a fully inclusive environment that is representative of our customers and locations. We recognise the value and importance in inclusion and diversity and welcome applications from all candidates, regardless of sex, age, race, religion, disability, neuro-diversity.