Senior CRM Executive London, England
Job description
What will you be doing?
John Lewis & Partner have an opportunity to join the CRM team on a 12 month fixed term basis. They have an in-person team day in the Victoria office once a week.
As a Senior CRM Executive, you will be fundamental to the success of the CRM team. You will be responsible for the development and delivery end-to-end of all CRM communications for John Lewis across email and push notifications. You will help to ensure that all communications are customer-centric, personalised and aligned to commercial and brand objectives.
In this role you’ll be collaborating with the wider CRM team as well as multiple stakeholders across the business to deliver a jam-packed CRM campaign calendar including trigger based emails, life-cycle programmes, and planned and reactive marketing emails. You will work across trading campaigns and customer journeys, in close alignment with the wider CRM & Loyalty team.
You will be responsible for end-to-end deployment for email communications, from planning the strategy of the campaign, briefing the creative and data selections, to building, proofing and scheduling sends within the Salesforce platform, all managed with exceptional attention to detail.
You will be proactive in your approach to seek out tests and learn opportunities and developments within our CRM programmes. You will be creative and data-driven in equal measures, developing compelling, inspirational email briefs that drive strong engagement and commercial performance. You will monitor and report on campaign performance and Key Performance Indicators to drive insight and continuous improvement, as well as completing weekly reporting to share with senior stakeholders and take these learnings forward.
If INTERNAL, please click here to view the job outline.
Why do our team members love working for us?
“Joining the Partnership at the start of the quarter, it’s been filled with excitement while being a learning curve. I’ve learned so much about all our CRM journeys, bespoke email campaigns and ways of working and impressed with how incredibly high performing and supportive the team is. I look forward to the next quarter and all that we can achieve - as well as finally meeting everyone IRL!”
What you'll have:
Proficient using Salesforce Marketing Cloud and comfortable building, proofing and deploying emails in the platform. Other equivalent ESP experience will be considered.
CRM experience working on a high profile multi-channel consumer brand with a sizable customer database.
Ability to balance between customer insights and commercial outcomes
What else could you bring?
Executional level of Personalisation / recommendations tools
AMP scripting - intermediate to advanced
Good understanding of driving omnichannel customer behaviour
Previous Retail and digital marketing experience
PLEASE NOTE:
The application form consists of a CV upload, an online test followed by application questions. Please ensure you refresh the page each time you complete a task to ensure you complete everything that you need to in time. (If internal, check your Workday notifications and see further guidance on the PDW under "Internal application process")
We occasionally close vacancies early in the event we receive a high volume of applications. Therefore, we recommend you apply early
As a business we encourage flexible working. We have a number of different ways to work flexibly, so at your interview feel free to talk about what flexibility means to you. There are no guarantees, however, examples of how our Partners already work flexibly include part-time, job share, home working and compressed hours.
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