Senior Copywriter London
Job description
We are currently seeking a Senior Copywriter to be based out of our London studio. Could this be you? About us As a company with studios across the globe, we power up the best minds from 31 teams in over 22 countries to create a unique skillset for each client. We spark ingenuity with global creative sprints that cross time zones and borders and spur on the best of our talent. That includes exceptional brand consulting and strategic design, brilliance in experience, retail and workplace design, and competition-smashing motion design. We are part of the WPP group. The role We're searching for a strategically minded, structurally driven copywriter with a strong creative streak. In this role, you'll help us build our messaging and storytelling offer, helping brands tactically rethink their approach to communications, streamlining complex threads of information, and building compelling, inspiring narratives. Job Duties & Responsibilities This is a varied, challenging role, which we invite you to shape. We'll bring you into briefs with some of our biggest clients, helping them to solve communication challenges that could change the direction of their brand. You'll use your strategic expertise to identify key insights, focus concepts, and distil down detail. And you'll apply your copywriting skills to give clients a clear, striking point of view on how they can tell their story. Your role will include: Joining projects at early strategic phases, helping us to create and clarify brand ideas. Translating these ideas into narratives, giving clients a focussed direction for their brand. Unpacking those narratives to create messaging strategies, from high level positionings down to key themes and proof points. Assessing and evolving the way we create narratives and messaging, from incorporating insights and analytics to rethinking the user experience. You'll also collaborate with and help guide the copy team through further phases of our offer, from building brand voices to developing content and launch concepts. Competencies for Success Grammatical expertise, strategic intelligence, and creative thinking. Comfort dealing with and simplifying complexity. A strong understanding of how to structure and tell a compelling story. Experience creating messaging strategies (you might have been building houses, pyramids, or matrixes). An ability to communicate your ideas, insights and methods with clarity. A willingness to challenge conventional ways of creating and telling brand stories. Our commitment to Diversity & Inclusion We believe diversity brings creativity, which is at the heart of everything we do. We are actively engaging in creating an environment free of discrimination, where our people and their uniqueness can shine and be celebrated. We're working to set a standard for the industry as a whole, creating a culture of equity and belonging. We may not be perfect, and we know there is work to do, but we regularly check with our teams and Employee Resource Groups on how we are doing, using their insight to frame our thinking and actions, so we can all do better, working as one Landor & Fitch. Due to the volume of applications, we unfortunately can only respond to successful candidates. We will not accept unsolicited CVs or approaches via recruitment agencies. #LI-DNI #LI-DNP
