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Job Title: Senior Copywriter
Location: Birmingham (hybrid)

Career Level: CL9
Salary: Competitive package

What we do?

As Accenture, we deliver meaningful customer experiences, which is the new battleground for brands. Marketers today are expected to deliver exceptional customer experiences at the right time, with every interaction – acknowledging the individual. With accelerating complexity, delivering a cohesive brand experience remains elusive. Our Clients, especially CMO’s, are looking for expert global partners who can create, innovate, activate and scale marketing operations programs that deliver increased impact, powerful customer experiences and marketing-led growth.

Overview:

We’re looking for an enthusiastic, proactive and reliable Senior Copywriter to join our fast-growing, supportive and diverse Birmingham Creative Team. You’ll be taking a lead on Jaguar Land Rover campaigns, creating and writing impactful, hard-working and responsive CRM comms that will cover everything from emails to social campaigns, printed and digital point of sale materials, web copy and direct mail – and for both B2C and B2B audiences. In other words, you need to be a brilliant all-rounder – and just as happy at developing big ideas as you are writing precise, impactful and responsive copy.

As such, you’ll be working closely with the rest of the JLR Creative team, including our Creative Director and senior writers, art directors, designers and html team, all with the goal of ensuring every piece of work that goes out the door is as strong as it possibly can be. We’ll expect you to bring your copy expertise from day one, but we’ll also ensure you receive the support you need to get up to speed on the JLR tone of voice, brand positioning and product knowledge.

And once you have, you’ll be able to enjoy as much responsibility as you can handle, together with the opportunity to present your work directly to the client and grow your profile within the team and the rest of the company. All within a group of people who’ll encourage you to bring your whole self to work and support each other in everything they do. We’re also proud to have a 50:50 gender mix within our team – and an age range from the 20s to the late 50s - and we’re committed to ensuring that healthy level of diversity continues.

We’re always looking to get better, though – and with research showing that women and people from under-represented backgrounds are less likely to apply for jobs if they feel they don’t tick all the required boxes, we’d particularly encourage applications from candidates who might otherwise think they’re not 100% perfect for the .

Finally, it's an exciting time to join Accenture as we expand our Midlands hub to make us one of the largest, most ambitious and most creative companies in the region – and an exciting time for Jaguar Land Rover as they bring their Modern Luxury positioning to the market.

Responsibilities:

• You’ll be working as part of the Jaguar Land Rover creative team to write campaigns covering email, social, web copy, SMS and digital & printed point of sale assets.
• You’ll work to understand JLR’s Modern Luxury brand positioning and understand what it means for your creative work and copy.
• You’ll need to become familiar with JLR’s tone of voice, how that differs between individual vehicle brands and the kind of product stories and details we highlight for each model.
• You’ll build bridges with the wider JLR team to learn more about the brand, the products and our processes.
• We’re operating a flexible hybrid working model, so when you’re not in the office, you’ll need to be extra-adept at managing your workload, hitting your deadlines and keeping the rest of your team in the loop as to how your day’s going.
• While you’ll receive the support you need to grow your career and skillsets, we’ll also look to you to proactively bring new industry innovations, approaches and skills to the table to help grow the entire team’s expertise.

Person Specification:

• Experience in writing integrated campaigns – or at least writing across multiple channels - and a portfolio of work that shows us what you can do (even if not all of it ran)
• You could already be a senior writer – or a middleweight looking to move up
• You could have worked at an agency or in-house at a client (or both)
• You should be familiar with channel best practice, be mobile-first in your approach, understand what makes a great subject line or headline, able to create outstanding body copy and how to drive response once people are reading your copy.
• While experience of or an interest in automotive brands would be an advantage, thanks to Jaguar Land Rover’s new Modern Luxury positioning, we’re particularly looking for people with experience of writing for luxury brands, whether that’s fashion, jewellery, travel, hospitality or similar.
• You should be able to work as part of a team, whether that’s in the office or remotely, keeping your colleagues in the loop about your workload, your deadlines and your progress.
• You’ll be comfortable presenting, explaining and selling your work & thinking to multiple stakeholders, both internally (all the way up to our Chief Creative Officer) and to the client (all the way up to their Chief Creative Officer.)
• While we’re currently operating a hybrid working model, you should be able to travel to and work in our Birmingham office when required (we’re three minutes’ walk from Birmingham New Street Station.)
• You should have an interest in industry innovations, including how AI can support your creative work and copy - and be happy to proactively share them with the rest of the team.
• And finally, you should love what you do. You should care about the details. And you should want to make every day a school day – both in terms of your own knowledge and that of your fellow team members. Do all that, and you’ll find you’ll get it paid back – and then some.

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25 days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice!

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for. Please note, the work location for this role will include a mix of working remotely, onsite at a client or in an Accenture office or center.

About Accenture

We connect deep human and business insights with the power of technology to define and deliver new realities. Experiences that can make lives easier, healthier, safer, and rewarding. At Accenture, we’re reimagining business through experience.

Website: https://www.accenture.com/gb-en/services/song/marketing-transformation

Industry: Marketing & Advertising
Accenture is a global professional services company with leading capabilities in digital, marketing, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Song, Technology and Operations services — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com.

Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.