Search Associate Director London, England
Job description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.
This position requires a highly motivated, technical & commercially minded person to work closely with the Global Search Business Director and Global Search Group Director to plan, manage and implement effective SEO strategies for Nestlé global business units. Manage day-to-day SEO activity and core client relationships to deliver a full range of SEO services that exceed client objectives and expectations.
For this role, you will be expected to have an excellent understanding of SEO, ranging across technical and content. Knowledge of PPC and Retail Search (Amazon, Carrefour etc.) will be highly appreciated.
ABOUT THE CLIENT & THE TEAM
Nestlé is a Top 5 Global advertiser and is the world’s leading nutrition, health and wellness company, owning close to 8K brands of which 30 are billionaire brands, including Nescafe, KitKat, Dog Chow, Friskies and Nestlé Infant Nutrition. They are committed to providing consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories for all occasions.
Nestlé are also committed to transforming their organisational structure to deliver best in class planning process and digital capabilities and are leaders of paid, owned and earned thinking.
The role sits within the Nestlé Worldwide team (WW team), which comprises a team of 20+highly experienced team members that are strategically and digitally focused. The WW team is responsible for circa 33 markets (including regional hubs), of which we are running Search activity in 16.
KEY RESPONSIBILITIES
- Ownership of day-to-day client relationships, overseeing and leading all client communication
- All projects are delivered to a high quality and professional standard aligned with the agreed timings
- Formulate strategies from analysis and audits using a combination of resources including but not limited to SEO
- Build and continually improve internal (team members, planning teams, other channel specialists) and external (clients, third-party agencies, suppliers) relationships
- Where required support any collaboration projects
- Monitoring and workload management of one SEO specialist within the team using project management platforms like Monday.com
- Coaching and training of the team member as required
- Where required support new business pitches, including the creation of resources, attendance at pitches and workshops
- Support the Global Search Business Director and Global Search Group Director with finance, other commercial operations as well as administrative tasks
WHO WE ARE LOOKING FOR
You are seen as an expert. You are proactive, have gravitas and confidence that will enable you to guide, and provide effective advice, to the client.
You have a passion for the digital industry and for technology. You are interested in understanding how consumers think, feel and behave in relation to products and services; and in how technology can enable brands to engage with, and influence, this behaviour. You enjoy working with data and have very high attention to detail. You are a results driven team player who is keen to learn. You are be ready to take responsibility for the effective implementation of activity within your accounts and be eager to share your knowledge with the wider team.
PRE-REQUISITES FOR THE ROLE
- Solid and demonstrable proven experience of working within a fast-paced agency environment with enterprise-level clients
- Experience optimizing websites for SEO
- Strong analytical and problem solving skills
- Understanding of how websites work
- Ability to manage and prioritize multiple projects and tasks simultaneously
- Keen attention to detail and an analytical approach to achieving objectives
- Confident, comfortable and professional when communicating with clients and third parties
- Proven demonstrable experience of developing and executing SEO multi-market and multi-language strategies co-ordinating with local and central teams
- Hands on experience of using Google Analytics, Adobe Analytics, SEMRUsh, BrightEdge, LookerStudio, Deepcrawl and other relevant SEO platforms
- Experience on PPC strategy development to be able to talk broad strategy and concept
- Experience activating PPC campaigns on Google would be beneficial
- Some experience on eRetail Search would be an advantage
Additional Information
At Zenith Global, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
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