Sales and Marketing Manager London, England
Job description
Sales & Marketing Manager
Opening in Spring 2023, Midland Grand Dining Room is a landmark institution in the making and is set to be the most exciting new opening of the year. Located in the iconic St Pancras building and heralding the gateway to Europe, it will be a showcase of exceptional food, incredible wine, and true hospitality.
As a Sales & Marketing Manager in one of London's most beautiful dining rooms, you will have a vital role in hosting our guests in a stunning environment, leading your colleagues who beam with talent, professionalism, and ambition. Spanning a large dining room, a beautiful Private Dining Room, exciting Chef’s Table experience, stunning terrace and striking bar, Midland Grand is the ultimate opportunity for a Sales & Marketing Manager looking to progress their career and hone their skills of managing an incredible room.
Following the success of the legendary Chiltern Firehouse and beautiful Allegra, this is the latest collaboration between London property developer, Harry Handelsman and Irish chef, Patrick Powell.
As the Sales & Marketing Manager, you will recognise the importance of marketing and communications as a strategic function, using local and city-wide initiatives and activations to accomplish the goal of enhanced brand and commercial perception, and when aligned with sales objectives, improved business performance. In support of a structured and effective commercial strategy, your key driver will be to engage all relevant segments and channels to maximise the revenue and profit performance of Midland Grand Dining Room. This is a brilliant opportunity for a Sales & Marketing Manager with a passion for the restaurant industry looking to progress their career and hone their skill set, surrounded by colleagues who beam with talent, professionalism, and ambition.
Come join us!
We are looking for…
· Supporting in the planning, production, and delivery of a high-quality Sales & Marketing strategy, to ensure key messages are being voiced and core segments targeted
· Administering structures to promote and sell Midland Grand Dining Room’s events and private dining opportunities including pricing strategies, proposals, function sheets and contracts
· Proactively reaching out to and nurturing relationships with local businesses and key sales and events contacts, to include the creation of a regularly maintained database and CRM system
· Day-to-day handling of reactive event and private dining enquiries including the management of the events’ inbox
· Via site visits, bespoke communication and engaging proposals, converting leads into confirmed bookings
· Personally, overseeing the higher profile, higher value onsite events (weekend / evening work as required)
· Maintaining the upkeep of the website, and third-party websites with copy, images, and menus
· Preparing and distributing a monthly Sales & Marketing report for senior management and ownership
· Managing the restaurant’s Instagram page including the creation of a content creation plan and the execution of posts, reels, and stories
· Managing the restaurant’s email marketing platform including a strategy to drive newsletter subscribers and ensuring all lists are kept segmented and relevant
· Writing and distributing monthly newsletters
· Overseeing photo-shoots to assist with website, social and PR content creation
· Monitoring and analysing trends and activities within the hospitality and broader luxury and lifestyle industries and feeding back to senior management where appropriate in order to pre-empt any strategic implications
· Driving additional revenue sources using eCommerce, primarily focused around voucher sales
· Recognising opportunities surrounding commercial filming and photography within the restaurant and developing accordingly
· Improving natural search via both on and off page SEO
· Utilising Google Analytics to ensure that all online information is regularly being monitored and evaluated and responding to the data accordingly
· Being responsible for Midland Grand Dining Room’s design, collateral, and print requirements
· Overseeing the restaurant’s key eChannel’s: leveraging the appropriate channels, ensuring the restaurants have optimal contractual terms and making sure the restaurants are positioned correctly
· Driving the development and implementation of promotions, both internal and external
· Identifying key marketing partners and building and developing the strategic direction of the relationships accordingly
· When new partners are engaged and key brand initiatives are agreed, activating the pre-determined channels including sales, advertising, PR, events, loyalty marketing and direct marketing opportunities. Additionally, working with restaurant operations to enable the delivery of the required pull-through
What’s in it for you…
· Gym discounts and wellness classes
· Monthly wellbeing challenges, trekking activities, sporting events.
· Party, Party Party –bi-annual theme parties.
· Monthly birthday celebrations and ‘Have one on us’ team drinks.
· Freshly cooked food during your shift
· 30% discount in stays and across all our F&B outlets
· Training to get you settled into your role, learning academies to broaden your skillset and development that helps you think, make, and thrive at work
· Opportunity to join and participate in our unique GROW academy
· Bike to work scheme
· Season Ticket Loan
· Wagestream – Offering you a range of features, including up to 50% of salary stream before pay date, saving pot, financial advice.
· Hospitality Action – our EAP offering a range of support and confidential advice in a range of areas, including mental health, parental, financial, managerial, legal and bereavement, 24 hours a day, 7 days a week. Face to face counselling sessions is available, if needed.
· Recommend a friend Scheme, giving you the possibility to earn up to £500 for individual referral
· Recognition programme that allows you to exchange earned vouchers for different prizes.
· Star of the Month and Star of the Year Awards
· A supportive, people-focused culture
Job Types: Full-time, Permanent
Salary: £32,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Store discount
- Wellness programme
Schedule:
- 10 hour shift
- 8 hour shift
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- London: reliably commute or plan to relocate before starting work (required)
Experience:
- Business development: 1 year (preferred)
- Sales: 1 year (preferred)
Work Location: In person
