Research Manager, Reputation and Positioning Brentford, England
Job description
Posted Date: Aug 18 2023
Are you energised by an exciting new role that allows you to help shape the reputation and positioning for a global biopharma company? If so, this role could be an exciting opportunity for you to consider.
GSK is a leading biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of 2030.
In a tightly clustered, highly competitive sector, we need to tell our story in a compelling, differentiated way. We use reputation research at all stages of the communications planning cycle to provide timely, agile, and robust insights to find the white space, test our messaging and evaluate our impact.
GSK’s Communications and Government Affairs (CGA) function is looking for an impact-driven, proactive communications research professional to work on a wide range of strategic research projects that support how we manage and measure reputation globally. This role will involve managing primary qualitative and quantitative research projects and leveraging the insights to provide actionable recommendations to solve complex business questions.
The key responsibilities for this role are to:
Support the design and implementation of a range of reputation research projects across the communications planning cycle, including message testing, stakeholder mapping and perception research, quick-turn critical moment research, and campaign creative testing and evaluation, delivering actionable insights that act as an evidence-base for strategic decision-making and communications planning
Manage the day-to-day delivery of research projects liaising with stakeholders across the global function, commercial business, GSK markets and regions as well as with third party suppliers to ensure smooth implementation and roll-out
Work directly with a range of data and insights across the function including digital intelligence, quantitative and qualitative, working in collaboration with other insights and data science experts
Distil complex data into succinct, actionable insights, and assist in developing compelling presentations and outputs to be shared across the function
Provide strategic advice and recommendations, based on insights, to internal stakeholders
Act as an advocate of evidence-based decision-making within the function, working flexibly across teams to support the use of data and insights and joining the dots between insights to maximise their value
Play an active role in shaping how the company and CGA thinks about protecting reputation, keeping abreast of industry trends including identifying emerging reputation threats and risks
Why You?
We are looking for professionals with these required skills to achieve our goals:
Significant experience of operating in a research agency / consultancy focusing on reputation research or a communications or comparable function / department / role in a highly visible public or private sector organisation
Experience and enthusiasm for engaging internal stakeholders in research programmes
Experience of managing large-scale, international research projects across a variety of audiences
Expertise in qualitative, quantitative, mixed methods and digital intelligence methodologies as well as research techniques (such as focus groups, online surveying, depth interviewing, sampling, discussion guide design)
Open to change and new ways of working, constantly looking to innovate and improve the way the organisation understands reputation
Excellent problem solver, with a proven track record of applying insights, data and research to inform decision-making
Understanding of statistical methods for data curation and analysis with experience in deploying compelling data visualisation tools and platforms
Why GSK?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
Find out more:
Annual Report 2022
- LI-GSK
Why Us?
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.
As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on [email protected] or 0808 234 4391. Please note should your enquiry not relate to adjustments, we will not be able to support you through these channels
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