Programmatic Operations Manager London
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
See what it’s like to work at CNN! Follow us on Instagram, Twitter and Facebook.
Your New Role...
We, at CNN Digital, are looking to recruit a highly skilled Programmatic Operations Manager who has experience in operating multiple and varied programmatic and data platforms. You will be responsible for commercialising large volumes of inventory throughout the world using smart and cutting edge programmatic and audience targeting solutions.
CNN Digital is the world leader in online news and information and seeks to inform, engage and empower the world. Staffed 24 hours, seven days a week by a dedicated team in CNN bureaus around the world, CNN’s digital platforms deliver news from almost 4,000 journalists in every corner of the globe.
Your Role Accountabilities...
This role will help drive the programmatic strategy to ensure the technology platforms are synced with demand & delivery sources and working in a manner that ensures two key functions:
The selling of desktop & mobile display and video impressions is maximised in terms of volume / STR and eCPM using programmatic technology
The delivery of audience targeted campaigns are optimised to perform and meet client goals and expectations and provide CNN with margin and profit – both programmatically and directly
Duties will include:
Own, deliver and manage programmatic advertising campaigns and related content across designated inventory
Drive demand partners ensuring they are interacting with DFP Dynamically and efficiently to maximise revenue through fill rate and eCPM and support the optimization of the stack
Work closely with the internal teams ensuring inventory is dynamically allocated to maximise yield.
Own and Deliver on BI platforms generating business insights and actioned against owned data.
Evaluation of new prospective programmatic demand partners and technology suppliers to develop potential business relationships.
Operation, including: go to market strategy; ad tech, ad agency trading desk, marketer partnership development and management; sales and pricing strategy; inventory/waterfall management; and short and long term business planning.
Maximising all yield and fill rates – taking lead responsibility in driving highest possible CPMs for display inventory.
Weekly/quarterly & annually revenue forecasting and reporting with the Head of Programmatic
Working closely and collaboratively with the Creative Suite for all programmatic activation and leading efficiencies
Key performance metrics will focus on margin / eCPM improvements, fill rate increase and operational efficiencies, thus being able to analyse large data sets from partner platforms and make timely business decisions is key to the role.
Qualifications & Experience...
5+ years’ experience working within programmatic advertising – media agency or publisher (digital)
Hands on using SPP technology such as Rubicon, AdX, PubMatic and how we can manipulate towards business OKR’s
Knowledge of using DMP technology or a good understanding of a DMP capabilities
A good understanding of Ad Servers – DFP experience essentials
Technically minded but with an understanding the tech delivers commercial solutions
Excellent analytical skills and high attention to detail, with the ability to analyse and extract information from a large dataset and interpret information to make business decisions
Experience Managing BI tools
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
