product marketing Reading, England
Job description
We are in Business for People, empowering people in service organizations with innovative Enterprise and Business software solutions. We’ve innovated and taken a new approach to delivering ERP that works for people. Self-driving, adaptive and intuitive software that is changing the way people work. Our solutions empower people and deliver a better people experience so people can spend time on meaningful high-value work they live for.
Read more on our website about how we transform work and how people feel about it, so our customers and their people can thrive.
At Unit4, we are seeking a Global Product Marketing Manager to oversee our SaaS product marketing efforts and grow revenue in accordance with our corporate goals. The Global Product Marketing Manager will be responsible for providing our market, customers and sales force with the information it required to advance product sales, and be the champion for new product launches.
To excel in this role, you need to be a creative and quantitative thinker and must be familiar with areas like personas, positioning, messaging and value proposition creation that resonates with buyers and clearly articulates how we solve our buyers’ problems. This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to drive growth. You will play an integral role in organizing product launches.
In short, your goal will be to create and execute the most profitable growth plans to position and promote our products while being responsible for translating technical product capabilities into benefits for our users.
- Collaborate to develop product positioning and messaging that resonate with our target buyer personas.
- Translate technical details into benefits for the user.
- Craft compelling messages across marketing channels (landing pages, ad campaigns etc.).
- Create and coordinate content depending on goals and topics.
- Be an expert on our buyers, who they are, how they buy and their key buying criteria including competitor intelligence.
- Drive thought leadership for whitepapers, product information, blogs etc., follow and analyze market trends to position products
- Focus on how marketing can continuously support the retention of existing customers and the acquisition of new customers.
- Plan launches of new releases of existing and new products and manage the cross-functional implementation of the plan.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external content and collateral and teach them how and when to use it.
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers.
- Collect and draft case studies and customer reference stories.
- 5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. creating product related content for customers and prospects, conducting competitor investigation and market research)
- Proven experience as a Product Marketing Manager, Product Manager, Product Information Manager, Brand Manager or similar role
- Experience in working with the Tier-1 enterprise type customers within areas of SaaS/cloud/software products and services
- Ability to understand a certain level of technical complexity in order to extract feature essence and convert to user-language
- Must be a strong and solid English writer with excellent communication skills
- Experience in copywriting is a plus
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Experience in market analysis with strong quantitative skills
- Proficient in productivity applications such as Microsoft Office and Teams.
- Familiar with tools such as Marketo is a plus.
- Familiar with agile approaches and work processes and a team player
- An eye for detail and creativity
- Bachelor’s degree in Business, Marketing, Communication; MBA preferred.
Additional Information
Join Unit4 and be part of one of the most exciting journeys in the cloud ERP software space. We’re a fast-paced, high-growth, people-centric company, delivering enterprise software for a great people experience, and offering our own people a host of benefits and development opportunities. Grow with us
At Unit4, we offer:
- a culture built on trust - giving you the freedom and autonomy to be successful,
- balance - with our uncapped time off policy, remote working opportunities and Global Wellbeing Days when the whole company can switch off and prioritize well-being,
- talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry,
- a commitment to sustainability - with initiatives such as our Act4Good program, a way for everyone at Unit4 to come together and engage in actions that benefit society and the planet,
- a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all and include Women at Unit4, Pride at Unit4, Mental Health and Access at Unit4, and People of Color at Unit4.
